Safety. Performance. Fuel economy. Whether navigating the cobblestone streets of Europe, or zipping along highways in the United States, drivers around the world have universal needs for their vehicles. As auto makers look to satisfy drivers’ wants and meet government regulations, aluminum is an attractive option. The major reason: weight savings. A report from the European Aluminium Association notes that using more aluminum for just exterior panels (without re-engineering a car) could save more than 40 kg (88 lbs) of weight per car.
European automakers have led the way in incorporating more aluminum in vehicles, especially in structures, with the aluminum intensive Audi A6 and the Jaguar XJ standing out as prime examples. For another, see how the new Land Rover Evoque, pictured above, is using Novelis aluminum.
Now the trend is gaining traction worldwide.
North American manufacturers, faced with stricter U.S. government regulations for fuel economy and vehicle emissions, and consumers who bear the brunt of skyrocketing gas prices, are using more aluminum to satisfy both.
For these reasons, Novelis projects aluminum demand for the global auto market to grow approximately 25 percent year-over-year for the next five years. And we aren’t the only ones predicting rapid growth. A recent study conducted by Ducker Worldwide estimates that North American auto makers alone will increase their use of aluminum from 325 pounds in 2008 to around 550 pounds per vehicle in 2025.
Demand isn’t limited to just North America and Europe, with the auto industry taking off in China. Take a look at Deloitte’s report on the transformation of the automotive industry for details on worldwide auto trends.
In the future, the need for lighter, more fuel efficient vehicles will only increase as automakers respond to the environmental and economical demands of consumers and society. As the world’s largest supplier of aluminum auto sheet, Novelis is well positioned to help cars shed pounds in this weight loss craze.