Every year, more than $70 million worth of aluminum ends up in Georgia landfills. And across the U.S., unrecycled aluminum accounts for more than $1.5 billion worth of waste, unnecessarily filling up landfills. As the global leader in aluminum rolled products and the world’s largest aluminum recycler, we understand the value of recycling. In fact, recycling is at the core of everything we do. In our plants around the world, we work to preserve the value of aluminum and maximize the environmental benefits of using our products. Because recycling aluminum requires 95 percent less energy, it produces 95 percent fewer […]
Over the past 50 years, growth of the aluminum flat rolled product (FRP) industry has been heavily fueled by the adoption of the aluminum beverage can. Major global and domestic brands have used the aluminum can as the packaging container of choice for several decades and that trend shows no signs of stopping. With a steady global growth projection of four to five percent in 2016, aluminum beverage can sheet is still king in the FRP marketplace and remains a key strategic business for Novelis, the world leader in rolled aluminum products. As the only global producer and recycler of […]
Think about the last time you saw someone throw an aluminum can in the trash. We all know we should recycle, but it doesn’t always happen. So, Novelis partnered with Brazilian brewing company and Novelis customer Ambev, as well as the Abramundo Institute for science education, to change that. Together we created an exhibit designed to teach visitors the critical role recycling plays in the world and how individuals can “reverta” or “reverse” their habits of consumption. Located in Ibirapuera Park, in the heart of São Paulo, Brazil, the exhibit Exposição Reverta combined art and technology to produce interactive displays where visitors […]
While the aluminum can has been around for nearly fifty years in various places around the world, we in Brazil only adopted this innovation 25 years ago. And we believe it’s an anniversary worth celebrating. I’ll tell you why.
John Gardner, Vice President and Chief Sustainability Officer for Novelis, sits down with Tony Dokoupil at MSNBC Greenhouse to talk recycling and the need for more of it, particularly when it comes to beverage cans.
Climate change is impacting the brewing industry in unique ways, and breweries are increasingly seeking to reduce their environmental impact. Recently, over 50 breweries from across the U.S. joined the Brewery Climate Declaration, calling for other business leaders, policymakers, and the public to take action on climate change. These leading breweries are using innovative solutions to cut their carbon footprints, including by opting for sustainable packaging, like Novelis’ certified high-recycled content aluminum, and they’re saving money at the same time.
The Associated Press aired a story today featuring our first evercanTM customer, Red Hare Brewing Company, around why they decided to begin packaging in high recycled content aluminum cans. Thomas Sanders, an aluminum expert with Georgia Tech’s School of Materials Science and Engineering also weighed in, agreeing that the introduction of a high recycled content beverage can to the craft beer audience makes sense and he anticipates more and more people will get involved.
This summer we took a road trip to Brevard, NC, just outside of Asheville, to celebrate craft beer in a can at the Oskar Blues Burning Can Festival. Joined by our friends at Marietta-based Red Hare Brewing Company – the first beverage brand to can their drinks in evercan™ – we weren’t just celebrating craft beer in a can, we were celebrating craft beer in the world’s first sustainable beverage can with a minimum 90 percent certified recycled content. And we weren’t alone. Nearly 1,200 people and 30 other craft brewers passionate about canned beer turned out to celebrate a more […]