The shine of a sealed aluminum can flashed by the watchful eyes of more than 70 high school students on June 8, as it fell on to an inclined plane, failing to leak or explode and therefore passing a standard Drop Test. The test was just one of several demonstrations presented by Novelis employees that day to the students, who were attendees of the Exploring Engineering Academy (EEA) and on a tour of Novelis’ Global Research & Technology Center (NGRTC). Hosted by the Atlanta Area Council Boy Scouts of America with Novelis as the presenting sponsor, the weeklong program gives […]
This month marks the four-year anniversary of our Novelis Global Research and Technology Center (NGRTC), a facility dedicated to aluminum innovation and customer service. Since its opening in 2012, the state-of-the-art facility has grown its employee base from 24 to nearly 150. Originally a warehouse and distribution center located in Kennesaw, Georgia, Novelis leased the facility and transformed it into a state-of-the-art aluminum innovation laboratory with capabilities only found within its four walls – including a fully functioning beverage can pilot line and an Automotive Pre-Treatment Pilot Line (APPL), which we use to test new alloys and pre-treatments for our Automotive […]
Over the past 50 years, growth of the aluminum flat rolled product (FRP) industry has been heavily fueled by the adoption of the aluminum beverage can. Major global and domestic brands have used the aluminum can as the packaging container of choice for several decades and that trend shows no signs of stopping. With a steady global growth projection of four to five percent in 2016, aluminum beverage can sheet is still king in the FRP marketplace and remains a key strategic business for Novelis, the world leader in rolled aluminum products. As the only global producer and recycler of […]
Aluminum has been used in construction for roughly a century, but was ushered into the modern age of building when it was extensively used to construct the Empire State Building in New York City. Now, Novelis aluminum panels and pre-painted aluminum products – such as our new Coloris™ product in Asia – provide architects with a material that can turn buildings into works of art. Here are some recent highlights of Novelis aluminum being used to make structures standout. Zhuhai Yanlord Riverside Centre – China The Zhuhai Yanlord Riverside Centre in Zhuhai, China, will consist of five skyscrapers, whose facades […]
On Wednesday, Novelis celebrated the inauguration of a new, state-of-the-art automotive aluminium sheet production line in Nachterstedt, Germany. The €62 million investment will increase Novelis’ production capacity for the automotive industry in Europe to 350,000 metric tons annually and will create 56 new jobs at the Nachterstedt facility. With this expansion, Novelis has strengthened its position as one of the largest employers in the German state of Saxony-Anhalt.
Novelis and Jaguar Land Rover (JLR) are longstanding partners not only in automotive manufacturing but also in sustainability.
Insights on new alloy development, advanced bonding solutions and more are being brought to Detroit, Michigan, this week by Novelis automotive R&D and commercial executives speaking at the 4th Annual Global Automotive Lightweight Materials conference.Novelis scientists and engineers work every day on ways to make vehicles lighter, stronger and safer. And this week, we’re bringing those insights forward, encouraging the industry to evolve with us and adopt new and better solutions for making vehicles. Take our new Novelis AdvanzTM 7000-series aluminum alloy innovation as an example. These high strength alloys build on aerospace technology to make automotive aluminum that exceeds the weight […]
What do companies like Apple, BMW, Airbus, Starbucks, Samsung, Bayer, Tesla and Facebook have in common? What sets them apart from their competition? Each of them is recognized as an innovation leader. They do not accept the status quo, they are constantly thinking disruptively and they always are looking for ways to improve. These companies have changed our lives. They have innovation in their DNA. Notice that I did not include the names of any aluminum companies in this list. What shift within the industry would be necessary to make that happen? Beyond the business value of innovation, think about […]
We have exciting news to share – Novelis has been named a TAG Top 40 Innovative Technology Company for 2015. This honor, given by the Technology Association of Georgia (TAG), ranks Novelis among the most elite innovators and leading technology companies headquartered in the state. Regardless of market or industry, Top 40 companies all have two important traits in common – their innovations have 1) proven societal and financial impact, and 2) national and global reach. Novelis earned its spot on the list for our latest alloy innovation for automotive aluminum, the Novelis AdvanzTM s615 alloy, which was first commercially implemented […]