Today, at the Craft Brewer’s Conference in Denver, Colorado, Novelis and Red Hare Brewing Company announced a world’s first: all packaged beer sold by the Georgia-based brewer will now be available exclusively in Novelis evercan material – the world’s first independently certified, high-recycled content aluminum sheet for beverage cans.
Made with a minimum 90 percent recycled content, evercan aluminum sheet is an industry first and a model of sustainability-based innovation.
Red Hare, the first craft brewer in Georgia to can its beer, chose to package their beer in cans for many reasons – sustainability, usability, convenience and quality, among other things. Now, with Novelis evercan, Red Hare canned beer is more sustainable than ever.
Roger Davis, Red Hare Founder and CEO, explains that sustainability is the thread that pulls it all together.