Earlier this month, the automotive industry turned its attention to Switzerland, where the annual Geneva International Motor Show was held. At the show – the largest of its kind in Europe – many of our customers revealed new vehicles and concept cars. And, much to our delight, a number of them feature Novelis automotive aluminum.
“Our aluminum is critical to the success of many new vehicles being launched in Europe and around the globe,” noted Pierre Labat, Vice President, Sales & Marketing, Global Automotive for Novelis. “The Geneva Motor Show provided a perfect stage for automakers to reveal these new game-changing vehicles – and others are taking note.”
A few highlights from the show included:
Called the “most important Maserati the company has ever created” by one business and transportation reporter, the Levante SUV is aimed at helping Maserati increase sales in North America and China. Through our Nachterstedt and Sierre plants, we are a supplier of automotive aluminum sheet featured in the Levante, which includes the hood, front and rear doors and tailgate.
Alfa Romeo Giulia
Photo source: autoblog.com
Joined by Maserati under the FIAT Group is fellow Italian automaker, Alfa Romeo. The automaker unveiled its new model, the Giulia, at the show. This is the first model of the newly developed Alfa Romeo platform and serves as the basis for a total of eight car models. Novelis is a supplier of the automotive aluminum sheet for the outer body parts on the entire Giulia lineup.
Photo source: caranddriver.com
Emissions continue to be in the forefront of public debate and subject to heightened regulation by governments around the world. At the show, many leading auto manufacturers expanded their footprint in the hybrid and electric vehicle (EV) space by introducing more environmentally friendly vehicles.
Hyundai released a trio of green vehicles, called the IONIQ line, in Geneva: a hybrid gas-EV, a plug-in hybrid and a completely electric EV. The IONIQ vehicle line is the first in Korea developed with a choice of hybrid, plug-in hybrid or fully electric powertrain. Novelis is a supplier of automotive aluminum sheet for the IONIQ’s hood and tailgate from our Changzhou, China plant.