Sustainability heavyweight, Stuart Hart, was kind enough to talk with us about the intersection of corporate strategy and sustainability in the third of a three part series featuring members of the Novelis Sustainability Advisory Council. Stuart is the S.C. Johnson Chair in Sustainable Global Enterprise for Cornell University and President, Enterprise for a Sustainable World.
What is on Stuart’s mind?
• “The aluminum industry is a great example of one that will be transformed– one way or another– in the next ten years or so, just given the size of its footprint, the amount of energy used, the growth rate that is occurring in the world, the greenhouse gases that are emitted in the process. What is interesting and most important about Novelis’ sustainability program is that its core strategy is geared toward doing just that.”
• On good examples of lifecycle analysis: “The gold standard is to be able to bring material back and create it back into itself and reuse it. Not so many companies have been able to figure out how to crack that code very effectively yet.” Stuart points to commercial copier producer Xerox, carpet industry players Interface, Collins and Aikman and Tandus and retail leader WalMart as trailblazers.