You probably know that the aluminum can is 100% recyclable. That is a fact we love to celebrate within our industry. What we don’t talk about very much is the challenge we have with developing a fully recycled content can, meaning no primary metal has to be added to the final product.
Based upon Novelis estimates, aluminum cans produced today around the world contain an average of 40 to 50% recycled content in total. At Novelis, we know that’s not good enough. Our goal is to help our customers come up with an up to 100% recycled content can.
Today, we are announcing the first big step in this direction. Novelis is announcing the commercial availability of the industry’s first independently certified, high-recycled content aluminum designed specifically for the beverage can market. With a minimum of 90 percent recycled aluminum, the Novelis certified high-recycled content can sheet will allow beverage companies to deliver soft drinks, beer and other popular beverages in a low-carbon footprint consumer package.
To learn more, visit novelis.com/Markets-We-Serve. We’d welcome your comments and feedback in the comments section.