Novelis designs, innovates and continually improves our flat rolled products based on what our customers want and need, while also helping them leverage the inherent properties of aluminum to improve the sustainability profiles of their products.
Our customers are at the center of everything we do, because we know their success means our success. We provide high-value aluminum flat rolled products to customers in three primary markets – beverage cans, automotive and high-end specialties – and our goal is to be synonymous with the best quality in the industry.
Novelis is focused on innovating to meet the ever-evolving needs of our beverage can customers, whether for new shapes and sizes, alternative coatings or more. For example, we are designing and producing distinctive aluminum bottles, which offer the same portability, light weight and recyclability as aluminum cans, but with the added benefit of being re-sealable. In addition, Novelis’ high-recycled-content can sheet provides value to customers seeking to respond to consumer demand for ever-more sustainable packaging. Learn more about why Novelis is the world leader in beverage can sheet manufacturing.
The average aluminum can in the USA is made up of 70% recycled content.
In the USA, 55% of aluminum cans are recycled. In some countries, the recycling rate is over 95%.
Cans can be infinitely recycled into new cans without the aluminum degrading, making them one of the best real-world models of closed-loop production.
An average PET (plastic) bottle in the USA is made of 97% virgin content, derived from petroleum, and just 3% recycled content.
Around 31% of PET bottles are recycled in the USA.
PET bottles are recycled into a variety of, typically lower grade, products. Some of those are then recycled, but many end up in landfill.
The automotive sector is in the midst of a rapid transformation and automakers are increasingly turning to aluminum to lightweight their vehicles. Novelis has aggressively expanded our capacity to serve the automotive industry, and in 2015, we became the first aluminum company to be named to Automotive News’ Top 100 Global Automotive Suppliers list. Our products are being used in more than 180 vehicle models in production today. Learn more about how we are serving the automotive sector.
Ford F-Series Super Duty®
Novelis is supplying high-strength, military-grade aluminum for the all-new 2017 Ford F-Series Super Duty® lineup of pickups from our manufacturing facility in Oswego, New York. The Super Duty® represents the second-highest-volume aluminum application in automotive to date – surpassed only by the Ford F-150, which also features Novelis aluminum. In addition, our Oswego plant also includes the world’s largest closed-loop recycling program, through which we buy back Ford’s production scrap and recycle, re-roll and deliver it back to Ford’s manufacturing facility in Dearborn, Michigan.
Jaguar Land Rover High-Recycled-Content Alloy
In 2015, Jaguar Land Rover (JLR) began using a high-recycled content version of Novelis’ standard 5754 aluminum alloy across its lineup. Novelis and JLR worked together to develop the alloy, named RC5754 and designed it to contain up to 75% recycled content. First introduced in the new Jaguar XE, the RC5754 alloy will now be featured in all-new and legacy Jaguar Land Rover models. Novelis is also offering RC5754 to automakers around the world. Read more on our blog and press release.
Novelis’ specialties group has a highly diverse portfolio with more than 50 end-use markets, ranging from architecture and building materials, to industrial products, to consumer electronics. With thousands of specialties customers around the world, we take a regionally focused approach to meet their unique needs – but with a consistent emphasis on product quality and innovation.
In 2015, Novelis introduced a pre-painted product line called Coloris™ for the architectural market in Asia. Coloris™ offers high-strength construction material at a lower thickness or in larger panel spans. It also maintains its color and surface quality longer than competing materials and is weather resistant, non-combustible and recyclable. Coloris™ was used in the construction of the Qingdao International Port in China and the Taichung Railway Station in Taiwan. Learn more about the architectural products we offer to our customers in Asia.