Over the past 50 years, growth of the aluminum flat rolled product (FRP) industry has been heavily fueled by the adoption of the aluminum beverage can. Major global and domestic brands have used the aluminum can as the packaging container of choice for several decades and that trend shows no signs of stopping. With a steady global growth projection of four to five percent in 2016, aluminum beverage can sheet is still king in the FRP marketplace and remains a key strategic business for Novelis, the world leader in rolled aluminum products. As the only global producer and recycler of […]
While the aluminum can has been around for nearly fifty years in various places around the world, we in Brazil only adopted this innovation 25 years ago. And we believe it’s an anniversary worth celebrating. I’ll tell you why.