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Novelis’ plans to lower our carbon footprint were recently highlighted in an article by The Economist, as well as a video published in conjunction on the media outlet’s website.

The article looks at the plans our leaders are putting in place along with new and emerging technology needed to achieve our goals.

“Our position in the industry is one of leadership, and one that we will lean forward, find new technologies and promote new ways of working together,” said Steve Fisher, President and CEO in the article.

To read the article in full, please click here

Novelis and the VELUX Group have entered into a partnership agreement focused on collaboration for increased product sustainability and carbon reduction. Novelis will provide high-recycled content, flat-rolled aluminum for use in VELUX roof windows.

The multi-year partnership agreement between Novelis and VELUX has a goal to reach below 4.0 kg carbon emitted per kilogram of the supplied rolled aluminium by the end of 2024, which is well below half the average carbon footprint of primary aluminium used in Europe. The partners are aiming for further carbon reductions by 2030.  

To achieve this, the companies are collaborating closely to evolve the design of the products so that they can absorb higher recycled content inputs. Recycling aluminium is at the core of Novelis’ sustainability strategy because recycling requires only 5% of the energy and produces up to 95 percent fewer carbon emissions than manufacturing primary aluminium.  

The partnership is a novel approach to how Novelis and VELUX work together. Novelis is more than an aluminium supplier and VELUX more than just a buyer of aluminium. We are working hand in hand to develop new alloys and coating systems that will meet VELUX’s advanced technical and performance requirements, while reducing carbon emissions and energy consumption. VELUX and Novelis will also partner to influence the building and construction industry to improve end of life recycling and circularity of all products used in this segment. 

“We are excited that we can help VELUX achieve its ambitious carbon emission reduction goals by supplying low-carbon, sustainable aluminium solutions. As a leader in aluminium sustainability, Novelis recognizes that material innovation and collaboration across the value chain will enable decarbonization, support a circular economy and help us achieve our carbon neutrality goal.”

Stephen Boney, Vice President, Specialty Products, Novelis Europe

Read more about the partnership agreement and the joint approach for carbon reduction in the published press release: VELUX Group takes next step to decarbonise aluminium in roof windows together with Novelis 

Stephen Boney, Novelis & Nikolaj Cederquist, VELUX shake hands

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Smart Press Shop is a joint venture between Porsche AG and Schuler Group

Novelis started a closed- loop-recycling program with Smart Press Shop (SPS) located in Halle (Saale), Germany. As part of the operations, Novelis supplies aluminium flat rolled products from its Nachterstedt, Germany plant to Smart Press Shop and brings production scrap generated during their manufacturing process back to Nachterstedt. Novelis then recycles the scrap and converts it into new, high-quality rolled sheet, which is then again returned to SPS and re-enters its production loop, where it is made into sustainable lightweight automotive body parts. 

Recycling aluminum requires 95% less energy to produce than primary aluminium, with commensurate savings in CO2 emissions. As such, this partnership is projected to reduce SPS’ carbon emissions by up to 100,000 tons per year.

 “SPS and Novelis are ideal partners to advance the automotive industry closer to achieving the standards of a circular economy through sustainable material sourcing and production,” said Michael Hahne, Vice President, Automotive, Novelis Europe. “Novelis has a remarkable story to share about closed-loop-recycling programs with clients around the world. From our objective of achieving zero waste-to-landfills to becoming carbon neutral, we take our responsibility as a global sustainability leader very seriously and look forward to all that we can achieve with SPS.”

Read the full press release here: Novelis and Smart Press Shop Create Closed-Loop-Recycling System

ATLANTA, July 20, 2022 /PRNewswire/ — Novelis, a leading sustainable aluminum solutions provider and the world leader in aluminum rolling and recycling, today announced it is expanding its evercycle™ portfolio to the cosmetic packaging market. evercycle Cosmetics is certified to contain 100% recycled aluminum and can achieve customers’ anodized quality requirements. The new alloy offers packaging customers in the beauty, skincare and wellness space an infinitely recyclable solution compared to plastic alternatives.

Read the full report here.

The 18th of May Emilio Braghi, Executive Vice President, Novelis and President, Novelis Europe, gave a keynote presentation at 27th World Aluminium Conference. In a phase of energy transition, the pace at which Europe must decarbonize is accelerating. This will create an even more intense pull on renewable energy, especially on electricity.

The production of low carbon primary aluminium is a big step to lower carbon emissions, but still requires the same high amount of energy. Whereas aluminium recycling emits not only the least emissions – it’s also a very energy efficient process, saving around 95% of the energy used in primary production.

Emilio Braghi calls for an enabling political framework to promote circularity. To increase scrap availability, there is the need to set up systems that incentivize circular products as well as investments in better collection and sorting facilities. All players in the market need to commit and to join efforts in implementing closed-loop recycling systems and in developing high recycled content and uni-alloys. To advance on this joint roadmap, technology and innovation are key. Most important fields are material innovation, new scrap segregation technologies and improvements in creating low carbon and low energy production processes.

Novelis, the global leader in aluminium rolling and recycling, announced it is investing more than $30 million to build a new continuous annealing line at its Plettenberg-Ohle, Germany, facility. The additional line will double the plant’s capacity for aluminium used in the production of coffee capsules, a market that is growing in response to increased demand for sustainable packaging solutions.

Many coffee brands choose aluminium over plastic to produce long life, flavor-fresh coffee capsules. Aluminium is a perfect material for the circular economy and resource efficiency because it can be recycled again and again, without losing its properties.

Novelis is developing innovative alloys, such as those used in the production of coffee capsules made with more than 80 percent recycled aluminium. “The investment demonstrates our commitment to serve as a trusted partner for our food and packaging industry customers and create more sustainable solutions for consumers,” said Emilio Braghi, Executive Vice President and President, Novelis Europe.

For more information, see the press release: Novelis adds capacity to supply growing market for coffee capsules made of recycled aluminium

ATLANTA, Jan. 18, 2022 /PRNewswire/ — Novelis Inc., the world leader in aluminum rolling and recycling, today announced GreenCircle has independently verified that three of its alloys produced for the building and construction markets contain up to 99% recycled content. Through recycling, Novelis preserves the value of aluminum alloys to maximize the environmental benefits of increased recycled content across its product portfolio.

Read the full report here.

The aluminium beverage can is the most frequently recycled beverage packaging in the world, averaging 69% globally, rising to 76% in Europe. Cans are super lightweight and made from a homogenous material – ideally designed for sorting and infinite recycling.

Today, only 3 % of the filled can’s weight is packaging, 97 % is the beverage. Aluminium cans support a truly circular economy. If properly collected and recycled, they can remain in the system forever.

Have a look at the can’s journey from consumption and recycling to refilling in about 60 days. As the leading producer of aluminium can sheet and the world’s largest recycler of aluminum, we recycle more than 82 billion cans annually. For the video creation, we cooperated with our key customer Ball Corporation, a global leader in infinitely recyclable aluminium packaging.


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Low Carbon Aluminium – The Circular Pathway

Emilio Braghi, Senior Vice President & President Novelis Europe, about the challenges and chances of decarbonizing the aluminium industry – at CRU World Aluminium Conference 2021.

  • Low Carbon Aluminum – The Circular Pathway

With global warming, our planet faces complex challenges. The Paris Agreement makes it very clear, we all have to contribute to reducing greenhouse gas emissions. It is a joint goal of the whole industry, and a joint obligation. The most effective way to reduce the carbon footprint of the aluminium used in final products is to maximize the recyclability and recycled content. To ensure a fully circular economy that best preserves resources and reduces CO2 emissions, both the end-of-life and the pre-consumer scrap need to be brought back into the recycling loop as early as possible in the process, before they get mixed with further materials. This requires us to redesign products and processes for recycling, increase closed-loop recycling systems, and avoid losses and waste along the value chain. We also must decrease energy intensity and increase renewable energy sourcing and generation. Moreover, innovation to develop new alloys and continuous work on collection and sorting facilities and technologies as well as increasing recycling capacities and capabilities will be key for making real progress on the decarbonization pathway.