{"id":10737,"date":"2020-04-28T15:00:00","date_gmt":"2020-04-28T15:00:00","guid":{"rendered":"https:\/\/novelis2026.wpenginepowered.com\/case-studies\/the-cube\/"},"modified":"2026-04-10T13:04:15","modified_gmt":"2026-04-10T13:04:15","slug":"the-cube","status":"publish","type":"case-studies","link":"https:\/\/novelis.com\/de\/case-studies\/the-cube\/","title":{"rendered":"The Cube"},"content":{"rendered":"<div id=\"armstrong-block-news-editor-block_f84f14a7ce7b5f59b8d00e37f0ff2ab8\" class=\"armstrong-block-news-editor\"  data-animate=\"fade-up\">\n    <p>Mit einer H\u00f6he von 70 Metern schimmert die goldene Fassade mit den facettenreichen, lebendigen Reflexionen verschiedener Bronzet\u00f6ne. Dieses markante Erscheinungsbild wird durch st\u00fcckanodisiertes Novelis J57S<sup><sup>\u00ae<\/sup><\/sup> Aluminium in Natur- und Bronzet\u00f6nen erm\u00f6glicht. <\/p>\n<p>Von dem Architekten Ken Shuttleworth von MAKE Architects als \u201eJuwel\u201c beschrieben, umfasst The Cube einen 17-st\u00f6ckigen Luxusapartment-Komplex, 10.359 m2 exklusive Gesch\u00e4fte und B\u00fcros, Birminghams erstes Boutique-Hotel sowie ein Panorama-Dachrestaurant.<\/p>\n<p>The Cube erhielt 2012 eine Regionalauszeichnung des Royal Institute of British Architects.<\/p>\n<\/div><section id=\"armstrong-block-news-text-image-split-block_5cd920ee07ee391e2adeb48cb8d4ba17\" class=\"armstrong-block-news-text-image-split colour-scheme-light-grey-background-black-text\" >\n\n    \n    <div class=\"split-container\" data-animate=\"fade-up\" data-animate-stagger=\"0.15\">\n                                    \n                    <div class=\"text-layout\">\n                        \n                                                    <div class=\"wysiwyg-content\">\n                                <p><strong>Stadt:<\/strong> Birmingham<br \/>\n<strong>Land:<\/strong> Gro\u00dfbritannien<br \/>\n<strong>Produkte:<\/strong> St\u00fcckanodisiertes Aluminium J57S<br \/>\n<strong>Anwendung:<\/strong> Fassadenverkleidung<br \/>\n<strong>Farbe:<\/strong> Natur und Bronze<\/p>\n                            <\/div>\n                        \n                                            <\/div>\n\n                                            \n                    <div class=\"text-layout\">\n                        \n                                                    <div class=\"wysiwyg-content\">\n                                <p><strong>Dicke:<\/strong> 2 mm<br \/>\n<strong>Menge:<\/strong> 18.000 m2<br \/>\n<strong>Architekt:<\/strong> MAKE Architects<br \/>\n<strong>Installation:<\/strong> HAGA Metallbau<\/p>\n<p><a href=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/04\/J57S_The-Cube_Birmingham-England_EN.pdf\">Datenblatt herunterladen (EN)<\/a>\/<a href=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/04\/J57S_The-Cube-Birmingham_DE.pdf\">(DE)<\/a><\/p>\n                            <\/div>\n                        \n                                            <\/div>\n\n                                        <\/div>\n\n    <\/section><section id=\"armstrong-block-news-text-image-split-block_681051eccd7b3c04baa54babf6b551a9\" class=\"armstrong-block-news-text-image-split remove-top-padding remove-bottom-padding colour-scheme-white-background-dark-green-text\" >\n\n    \n    <div class=\"split-container\" data-animate=\"fade-up\" data-animate-stagger=\"0.15\">\n                                    \n                    <div class=\"text-layout\">\n                                                    <div class=\"title\">\n                                <h2 class=\"html-title\">Aluminiumfassade verleiht dem Juwel seinen Glanz<\/h2>                            <\/div>\n                        \n                                                    <div class=\"wysiwyg-content\">\n                                <p>Eine 18.000 m2 gro\u00dfe Fassade ist mit eloxiertem J57S-Aluminium verkleidet. Die Anzahl der farbigen, voreloxierten kubischen Aluminium-Fassadenpaneele bel\u00e4uft sich auf insgesamt 8.250, und die Montage erfolgte ohne externes Ger\u00fcst. Zudem erstreckt sich auf einer Seite eine Ganzglasfassade vom Innenhof des The Cube von Stockwerk zu Stockwerk. Die Entscheidung, Aluminium und Glas zu kombinieren, sorgt nicht nur f\u00fcr optimale Lichtverh\u00e4ltnisse, sondern spart unter \u00f6kologischen Gesichtspunkten auch Energie.   <\/p>\n<p>Novelis J57S wurde speziell f\u00fcr die anspruchsvollen Anforderungen moderner architektonischer Anwendungen entwickelt. Die chemische Zusammensetzung der Legierung ist so formuliert, dass nach dem Eloxieren ein charakteristisches metallisches Erscheinungsbild erzielt wird. Das Aluminium kann auch mittels Tauchverfahren oder elektrolytischem Verfahren mit Metallsalz eingef\u00e4rbt werden. Novelis wendet sehr enge Grenzabma\u00dfe auf die Mikrostruktur von J57S an, um nach dem Eloxieren eine bestm\u00f6gliche Konsistenz bei Farbe und Glanz zu gew\u00e4hrleisten.<\/p>\n                            <\/div>\n                        \n                                            <\/div>\n\n                                            \n                    <div class=\"image-layout-full\">\n                                                    <picture>\n                                <img\n                                    src=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/The-Cube_1024-arm-opt.webp\"\n                                    srcset=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/The-Cube_1024-arm-opt-300x200.webp 300w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/The-Cube_1024-arm-opt-768x511.webp 768w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/The-Cube_1024-arm-opt.webp 1024w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/The-Cube_1024-arm-opt.webp 1000w\"\n                                    sizes=\"auto, (max-width: 300px) 300px,\n                               (max-width: 768px) 768px,\n                               (max-width: 1024px) 1024px,\n                               100vw\"\n                                    alt=\"\"\n                                    width=\"1000\"\n                                    height=\"666\"\n                                    loading=\"lazy\"\n                                    decoding=\"async\" \/>\n                            <\/picture>\n                                            <\/div>\n\n                                        <\/div>\n\n    <\/section><section id=\"armstrong-block-news-text-image-split-block_eebfdd8a63c2fa60d45e8f59f2a6d60d\" class=\"armstrong-block-news-text-image-split remove-top-padding remove-bottom-padding colour-scheme-white-background-dark-green-text\" >\n\n    \n    <div class=\"split-container\" data-animate=\"fade-up\" data-animate-stagger=\"0.15\">\n                                    \n                    <div class=\"image-layout-full\">\n                                                    <picture>\n                                <img\n                                    src=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/The-Cube_cZander-Olsen-and-Make_L2-600x400-1-arm-opt.webp\"\n                                    srcset=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/The-Cube_cZander-Olsen-and-Make_L2-600x400-1-arm-opt-300x200.webp 300w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/The-Cube_cZander-Olsen-and-Make_L2-600x400-1-arm-opt.webp 768w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/The-Cube_cZander-Olsen-and-Make_L2-600x400-1-arm-opt.webp 1024w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/The-Cube_cZander-Olsen-and-Make_L2-600x400-1-arm-opt.webp 600w\"\n                                    sizes=\"auto, (max-width: 300px) 300px,\n                               (max-width: 768px) 768px,\n                               (max-width: 1024px) 1024px,\n                               100vw\"\n                                    alt=\"\"\n                                    width=\"600\"\n                                    height=\"400\"\n                                    loading=\"lazy\"\n                                    decoding=\"async\" \/>\n                            <\/picture>\n                                            <\/div>\n\n                                            \n                    <div class=\"text-layout\">\n                                                    <div class=\"title\">\n                                <h2 class=\"html-title\">Qualit\u00e4tskontrolle<\/h2>                            <\/div>\n                        \n                                                    <div class=\"wysiwyg-content\">\n                                <p>Um diese Konsistenz zu gew\u00e4hrleisten, unterliegt der J57S-Fertigungsprozess von Beginn der Produktion bis zum Ende strengen Kontrollen. Es gibt definierte Qualit\u00e4tssicherungsprotokolle, die durchgehend angewendet werden. Vom ersten Giessen bis zum Verlassen des Werks und an allen Punkten dazwischen unterliegt unser Produkt der Expertise und Pr\u00e4zision unseres Novelis-Teams.  <\/p>\n<p>Gie\u00dfparameter und Vorbehandlung werden zum Zeitpunkt der Barrenproduktion gepr\u00fcft, anschlie\u00dfend werden Homogenisierung, Walzgrad und Temperaturkontrolle w\u00e4hrend der Vorw\u00e4rmung und des Warmwalzens verifiziert. Darauf folgen Kaltwalz- und Zwischengl\u00fchpr\u00fcfungen. Schlie\u00dflich werden Ebenheit und Abmessungen gem\u00e4\u00df DIN EN 485-4 best\u00e4tigt, w\u00e4hrend die mechanischen Eigenschaften gem\u00e4\u00df DIN EN 485-2 \u00fcberpr\u00fcft werden. An jedem Coil werden vor der Auslieferung Eloxaltests durchgef\u00fchrt, sodass die Gleichm\u00e4\u00dfigkeit von Farbe und Glanz gew\u00e4hrleistet ist, selbst wenn Produktionschargen gemischt werden.   <\/p>\n                            <\/div>\n                        \n                                            <\/div>\n\n                                        <\/div>\n\n    <\/section><section id=\"armstrong-block-news-text-image-split-block_50b1149293e8660dd6778e2736bc0c2d\" class=\"armstrong-block-news-text-image-split remove-top-padding remove-bottom-padding colour-scheme-white-background-dark-green-text\" >\n\n    \n    <div class=\"split-container\" data-animate=\"fade-up\" data-animate-stagger=\"0.15\">\n                                    \n                    <div class=\"text-layout\">\n                                                    <div class=\"title\">\n                                <h2 class=\"html-title\">Sicher und nachhaltig<\/h2>                            <\/div>\n                        \n                                                    <div class=\"wysiwyg-content\">\n                                <p>Die witterungsbest\u00e4ndigen Eigenschaften von eloxiertem Aluminium haben sich weltweit sowohl bei Innen- als auch bei Au\u00dfenarchitekturprojekten bew\u00e4hrt. Das langlebige und pflegeleichte Material ist zudem nicht entflammbar nach 96\/603\/EG und nicht brennbar nach DIN 4102. <\/p>\n<p>Zus\u00e4tzlich zu seinem wirtschaftlichen Wert, der extremen Langlebigkeit und der hohen Best\u00e4ndigkeit gegen Witterungseinfl\u00fcsse und Korrosion ist J57S-Aluminium recycelbar, was zu seiner \u00f6kologischen Nachhaltigkeit beitr\u00e4gt.<\/p>\n                            <\/div>\n                        \n                                            <\/div>\n\n                                            \n                    <div class=\"image-layout-full\">\n                                                    <picture>\n                                <img\n                                    src=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/the-cube3-arm-opt.webp\"\n                                    srcset=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/the-cube3-arm-opt-300x180.webp 300w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/the-cube3-arm-opt.webp 768w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/the-cube3-arm-opt.webp 1024w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/the-cube3-arm-opt.webp 620w\"\n                                    sizes=\"auto, (max-width: 300px) 300px,\n                               (max-width: 768px) 768px,\n                               (max-width: 1024px) 1024px,\n                               100vw\"\n                                    alt=\"\"\n                                    width=\"620\"\n                                    height=\"372\"\n                                    loading=\"lazy\"\n                                    decoding=\"async\" \/>\n                            <\/picture>\n                                            <\/div>\n\n                                        <\/div>\n\n    <\/section>","protected":false},"featured_media":10730,"template":"","case_study_category":[241],"location":[],"class_list":["post-10737","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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