{"id":10902,"date":"2020-04-28T13:46:00","date_gmt":"2020-04-28T13:46:00","guid":{"rendered":"https:\/\/novelis2026.wpenginepowered.com\/case-studies\/einkaufszentrum-oceania\/"},"modified":"2026-04-10T13:13:27","modified_gmt":"2026-04-10T13:13:27","slug":"einkaufszentrum-oceania","status":"publish","type":"case-studies","link":"https:\/\/novelis.com\/de\/case-studies\/oceania-shopping-center\/","title":{"rendered":"Einkaufszentrum Oceania"},"content":{"rendered":"<div id=\"armstrong-block-news-editor-block_f4e251b7ac97e9d26191ac9f71516c2b\" class=\"armstrong-block-news-editor\"  data-animate=\"fade-up\">\n    <p>Verkleidet mit vorlackiertem und perforiertem Aluminium von Novelis ff2<sup><sup>\u00ae<\/sup><\/sup> erm\u00f6glicht die dynamische und wellenf\u00f6rmige Fassade ein Spiel von Licht und Schatten innerhalb und au\u00dferhalb der Struktur und tr\u00e4gt zur Hauptattraktion des Zentrums bei \u2013 dem weltweit gr\u00f6\u00dften zylindrischen Salzwasseraquarium.<\/p>\n<p>Neben dem 24 m hohen und 10 m breiten Acrylaquarium des Zentrums, nach dem das Geb\u00e4ude benannt ist, umfasst das 137.000 m\u00b2 gro\u00dfe Einkaufszentrum Oceania, das im Oktober 2016 er\u00f6ffnet wurde, 300 Gesch\u00e4fte, Superm\u00e4rkte, mehrere Caf\u00e9s und Restaurants sowie ein Kino.<\/p>\n<\/div><section id=\"armstrong-block-news-text-image-split-block_0b0856cf6b1f61245c379f90f3048d82\" class=\"armstrong-block-news-text-image-split colour-scheme-light-grey-background-black-text\" >\n\n    \n    <div class=\"split-container\" data-animate=\"fade-up\" data-animate-stagger=\"0.15\">\n                                    \n                    <div class=\"text-layout\">\n                        \n                                                    <div class=\"wysiwyg-content\">\n                                <p><strong>Stadt:<\/strong> Moskau<br \/>\n<strong>Land:<\/strong> Russland<br \/>\n<strong>Produkte:<\/strong> Vorlackiertes Aluminium ff2<br \/>\n<strong>Anwendung:<\/strong> Fassadenverkleidung<\/p>\n                            <\/div>\n                        \n                                            <\/div>\n\n                                            \n                    <div class=\"text-layout\">\n                        \n                                                    <div class=\"wysiwyg-content\">\n                                <p><strong>Farbe:<\/strong> Glanz-Perlwei\u00df-Blau<br \/>\n<strong>Dicke:<\/strong> 2 mm<br \/>\n<strong>Architekt:<\/strong> Asadov Architectural Studio<br \/>\n<strong>Installation:<\/strong> SMK AluWall<\/p>\n<p><a href=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/04\/ff2_Shopping-Center-Oceania_Moscow-Russia_EN.pdf\">Datenblatt herunterladen (EN)<\/a>\/<a href=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/04\/ff2_Shopping-Center-Oceania-Moskau-Russland_DE.pdf\">(DE)<\/a><\/p>\n                            <\/div>\n                        \n                                            <\/div>\n\n                                        <\/div>\n\n    <\/section><section id=\"armstrong-block-news-text-image-split-block_7c21810d615d61562df4c7250283a00d\" class=\"armstrong-block-news-text-image-split remove-top-padding remove-bottom-padding colour-scheme-white-background-dark-green-text\" >\n\n    \n    <div class=\"split-container\" data-animate=\"fade-up\" data-animate-stagger=\"0.15\">\n                                    \n                    <div class=\"text-layout\">\n                                                    <div class=\"title\">\n                                <h2 class=\"html-title\">Perforierte Aluminiumfassade schl\u00e4gt Wellen<\/h2>                            <\/div>\n                        \n                                                    <div class=\"wysiwyg-content\">\n                                <p>Gro\u00dfformatige perforierte Aluminiumkassetten aus vorlackiertem Aluminium Novelis ff2 verleihen der Fassade ein spektakul\u00e4res Erscheinungsbild. Die Idee des Architekten Andrey Asadov hinter dem Design der dreidimensionalen perforierten Fassade war es, ein lebendiges Spiel von Licht und Schatten zu erzeugen, um den massiven Komplex leichter erscheinen zu lassen. <\/p>\n<p>Der Fassadeninstallateur SMK AluWall w\u00e4hlte Aluminiumblech f\u00fcr Fassaden aus der Legierung AIMg3 von Novelis, um diese Vision zu verwirklichen. Selbst im perforierten Zustand unterst\u00fctzt dieses Blech eine h\u00f6here Spannweite als handels\u00fcbliche massive Aluminiumbleche mit einer AIMg1-Legierung. <\/p>\n<p>Die Fassade besteht aus 18.000 m\u00b2 ff2 vorlackiertem Aluminium und hat eine Dicke von 2 mm mit einer hochwertigen PVdF-Beschichtung in \u201eshine-pearl-white-blue\u201c. Diese Farbe verleiht je nach Reflexion des Sonnenlichts ein perlmuttwei\u00dfes oder bl\u00e4uliches Aussehen. <\/p>\n                            <\/div>\n                        \n                                            <\/div>\n\n                                            \n                    <div class=\"image-layout-full\">\n                                                    <picture>\n                                <img\n                                    src=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/Oceania-Shopping-Center1-arm-opt.webp\"\n                                    srcset=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/Oceania-Shopping-Center1-arm-opt-300x180.webp 300w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/Oceania-Shopping-Center1-arm-opt.webp 768w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/Oceania-Shopping-Center1-arm-opt.webp 1024w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/Oceania-Shopping-Center1-arm-opt.webp 620w\"\n                                    sizes=\"auto, (max-width: 300px) 300px,\n                               (max-width: 768px) 768px,\n                               (max-width: 1024px) 1024px,\n                               100vw\"\n                                    alt=\"\"\n                                    width=\"620\"\n                                    height=\"372\"\n                                    loading=\"lazy\"\n                                    decoding=\"async\" \/>\n                            <\/picture>\n                                            <\/div>\n\n                                        <\/div>\n\n    <\/section><section id=\"armstrong-block-news-text-image-split-block_fd86160968eaad8560b345b2926ddb32\" class=\"armstrong-block-news-text-image-split remove-top-padding remove-bottom-padding colour-scheme-white-background-dark-green-text\" >\n\n    \n    <div class=\"split-container\" data-animate=\"fade-up\" data-animate-stagger=\"0.15\">\n                                    \n                    <div class=\"image-layout-full\">\n                                                    <picture>\n                                <img\n                                    src=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/Oceania-Shopping-Center2-arm-opt.webp\"\n                                    srcset=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/Oceania-Shopping-Center2-arm-opt-300x180.webp 300w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/Oceania-Shopping-Center2-arm-opt.webp 768w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/Oceania-Shopping-Center2-arm-opt.webp 1024w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/Oceania-Shopping-Center2-arm-opt.webp 620w\"\n                                    sizes=\"auto, (max-width: 300px) 300px,\n                               (max-width: 768px) 768px,\n                               (max-width: 1024px) 1024px,\n                               100vw\"\n                                    alt=\"\"\n                                    width=\"620\"\n                                    height=\"372\"\n                                    loading=\"lazy\"\n                                    decoding=\"async\" \/>\n                            <\/picture>\n                                            <\/div>\n\n                                            \n                    <div class=\"text-layout\">\n                        \n                                                    <div class=\"wysiwyg-content\">\n                                <p>Bei Nacht erzeugt die Hintergrundbeleuchtung der wellenf\u00f6rmigen und lebendigen vorlackierten Aluminiumfassade ein spektakul\u00e4res Lichtspiel, das wie ein schimmernder Ozean entlang der Fassade verl\u00e4uft. Ein Doppelfassadensystem \u2013 1,2 bis 1,8 Meter Abstand zwischen den Elementen und LED-Lampen, die ihre Farbe wechseln \u2013 erm\u00f6glicht diesen Effekt. <\/p>\n<p>Die gro\u00dfen perforierten Aluminiumkassetten weisen kontinuierlich wiederkehrende runde L\u00f6cher mit einem Durchmesser von 5 cm bis 15 cm auf. Trotz der dadurch entstehenden freiliegenden Kanten bieten sie aufgrund der hochwertigen Legierung und Oberfl\u00e4chenbeschichtung einen hohen Korrosionsschutz. <\/p>\n<p>Die gestanzten runden Zuschnitte bleiben Teil der Fassade, indem sie um 90\u00b0 in den gestanzten Aussparungen gedreht werden. Dies erzeugt den visuellen Eindruck einer dynamischen und wellenf\u00f6rmigen Fassadenstruktur. <\/p>\n                            <\/div>\n                        \n                                            <\/div>\n\n                                        <\/div>\n\n    <\/section><section id=\"armstrong-block-news-text-image-split-block_680b8dc6df028017100dfec83995b62d\" class=\"armstrong-block-news-text-image-split remove-top-padding remove-bottom-padding colour-scheme-white-background-dark-green-text\" >\n\n    \n    <div class=\"split-container\" data-animate=\"fade-up\" data-animate-stagger=\"0.15\">\n                                    \n                    <div class=\"text-layout\">\n                                                    <div class=\"title\">\n                                <h2 class=\"html-title\">Verbindung von Au\u00dfen und Innen<\/h2>                            <\/div>\n                        \n                                                    <div class=\"wysiwyg-content\">\n                                <p>Das Asadov Architectural Studio stellte sich mit dem Design der Fassade des Einkaufszentrums Oceania eine Verbindung zur umgebenden Umwelt vor. Auf der Seite des Siegesdenkmalparks w\u00e4hlten sie ein diskretes und n\u00fcchternes Fassadendesign. Im Gegensatz dazu erm\u00f6glicht auf der Rublevskoe-Autobahn \u2013 dem Haupteingangsbereich in der Fu\u00dfg\u00e4ngerzone \u2013 die offene Verglasung einen Blick in die innere Struktur sowie auf die in die Fassade integrierten LED-Bildschirme, die f\u00fcr kommerzielle Aktivit\u00e4ten werben.  <\/p>\n<p>Der untere Teil der Fassade in der verkehrsberuhigten Zone am Slaviansky Boulevard wurde mit 60 cm hohen, 3 m breiten unperforierten Aluminiumkassetten verkleidet, die in einem Winkel von 15\u00b0 zueinander angeordnet sind. Der resultierende visuelle Effekt erinnert an einen \u00fcbergro\u00dfen Metallzaun und bildet den dekorativen Abschluss des Einkaufszentrums Oceania. <\/p>\n                            <\/div>\n                        \n                                            <\/div>\n\n                                            \n                    <div class=\"image-layout-full\">\n                                                    <picture>\n                                <img\n                                    src=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/Oceania-Shopping-Center3-arm-opt.webp\"\n                                    srcset=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/Oceania-Shopping-Center3-arm-opt-300x180.webp 300w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/Oceania-Shopping-Center3-arm-opt.webp 768w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/Oceania-Shopping-Center3-arm-opt.webp 1024w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/Oceania-Shopping-Center3-arm-opt.webp 620w\"\n                                    sizes=\"auto, (max-width: 300px) 300px,\n                               (max-width: 768px) 768px,\n                               (max-width: 1024px) 1024px,\n                               100vw\"\n                                    alt=\"\"\n                                    width=\"620\"\n                                    height=\"372\"\n                                    loading=\"lazy\"\n                                    decoding=\"async\" \/>\n                            <\/picture>\n                                            <\/div>\n\n                                        <\/div>\n\n    <\/section>","protected":false},"featured_media":10879,"template":"","case_study_category":[245],"location":[],"class_list":["post-10902","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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