{"id":11101,"date":"2020-04-14T15:13:00","date_gmt":"2020-04-14T15:13:00","guid":{"rendered":"https:\/\/novelis2026.wpenginepowered.com\/case-studies\/jaguar-land-rover\/"},"modified":"2026-04-10T13:00:46","modified_gmt":"2026-04-10T13:00:46","slug":"jaguar-land-rover","status":"publish","type":"case-studies","link":"https:\/\/novelis.com\/de\/case-studies\/jaguar-land-rover\/","title":{"rendered":"Jaguar Land Rover"},"content":{"rendered":"<section id=\"armstrong-block-news-text-image-split-block_4d8b6334395944a406ec36b426daf7d4\" class=\"armstrong-block-news-text-image-split remove-top-padding remove-bottom-padding colour-scheme-white-background-dark-green-text\" >\n\n    \n    <div class=\"split-container\" data-animate=\"fade-up\" data-animate-stagger=\"0.15\">\n                                    \n                    <div class=\"text-layout\">\n                                                    <div class=\"title\">\n                                <h2 class=\"html-title\">Ausgangssituation<\/h2>                            <\/div>\n                        \n                                                    <div class=\"wysiwyg-content\">\n                                <p>Um die Umweltbilanz und die Leistung seiner Fahrzeuge zu verbessern, wollte Jaguar Land Rover (JLR) Innovationen vorantreiben und Aluminium in Design und Fertigungsprozess integrieren.<\/p>\n<p>Als leichtes und unendlich oft recycelbares Material w\u00fcrde ein aluminiumintensives Design die Karosseriemasse senken, die Kraftstoffeffizienz verbessern und dadurch den \u00f6kologischen Fu\u00dfabdruck sowie die Betriebskosten f\u00fcr Kunden reduzieren.<\/p>\n<p>JLR wollte jedoch den energie- und kostenintensiven Einsatz von Prim\u00e4raluminium im Produktionsprozess abmildern und wandte sich an den langj\u00e4hrigen Partner Novelis, um eine Materiall\u00f6sung mit hohem Recyclinganteil zu erhalten.<\/p>\n                            <\/div>\n                        \n                                            <\/div>\n\n                                            \n                    <div class=\"image-layout-full\">\n                                                    <picture>\n                                <img\n                                    src=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/land-rover-1-arm-opt.webp\"\n                                    srcset=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/land-rover-1-arm-opt-300x180.webp 300w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/land-rover-1-arm-opt.webp 768w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/land-rover-1-arm-opt.webp 1024w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/land-rover-1-arm-opt.webp 620w\"\n                                    sizes=\"auto, (max-width: 300px) 300px,\n                               (max-width: 768px) 768px,\n                               (max-width: 1024px) 1024px,\n                               100vw\"\n                                    alt=\"\"\n                                    width=\"620\"\n                                    height=\"372\"\n                                    loading=\"lazy\"\n                                    decoding=\"async\" \/>\n                            <\/picture>\n                                            <\/div>\n\n                                        <\/div>\n\n    <\/section><section id=\"armstrong-block-news-text-image-split-block_06511526fa504d739687a584b46d795d\" class=\"armstrong-block-news-text-image-split remove-top-padding remove-bottom-padding colour-scheme-white-background-dark-green-text\" >\n\n    \n    <div class=\"split-container\" data-animate=\"fade-up\" data-animate-stagger=\"0.15\">\n                                    \n                    <div class=\"image-layout-full\">\n                                                    <picture>\n                                <img\n                                    src=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/landrover-challenge-arm-opt.webp\"\n                                    srcset=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/landrover-challenge-arm-opt-300x178.webp 300w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/landrover-challenge-arm-opt.webp 768w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/landrover-challenge-arm-opt.webp 1024w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/landrover-challenge-arm-opt.webp 600w\"\n                                    sizes=\"auto, (max-width: 300px) 300px,\n                               (max-width: 768px) 768px,\n                               (max-width: 1024px) 1024px,\n                               100vw\"\n                                    alt=\"\"\n                                    width=\"600\"\n                                    height=\"355\"\n                                    loading=\"lazy\"\n                                    decoding=\"async\" \/>\n                            <\/picture>\n                                            <\/div>\n\n                                            \n                    <div class=\"text-layout\">\n                                                    <div class=\"title\">\n                                <h2 class=\"html-title\">Herausforderung<\/h2>                            <\/div>\n                        \n                                                    <div class=\"wysiwyg-content\">\n                                <p>In einer traditionellen Fertigungsumgebung bleiben sch\u00e4tzungsweise 30\u201340 % des Automobilblechs \u00fcbrig, nachdem ein Werk Fahrzeugteile ausstanzt. Um den Wert dieses \u00dcberschussmaterials zu erhalten, mussten Novelis und JLR die Materiallieferkette optimieren, um durch die Implementierung eines geschlossenen Recyclingkreislaufs den gesamten CO\u2082-Fu\u00dfabdruck des gesamten automobilen Produktionszyklus zu reduzieren. <\/p>\n<p>Gleichzeitig hatte Novelis die Aufgabe, eine Legierung zu entwickeln, die nicht nur den vom Kunden geforderten hohen Recyclinganteil erf\u00fcllt, sondern auch die von den weltweit f\u00fchrenden JLR-Ingenieuren spezifizierte Festigkeit, Haltbarkeit und Umformbarkeit liefert.<\/p>\n                            <\/div>\n                        \n                                            <\/div>\n\n                                        <\/div>\n\n    <\/section><section id=\"armstrong-block-news-text-image-split-block_65affc4d53d3291e6b4294f6b2182403\" class=\"armstrong-block-news-text-image-split remove-top-padding remove-bottom-padding colour-scheme-white-background-dark-green-text\" >\n\n    \n    <div class=\"split-container\" data-animate=\"fade-up\" data-animate-stagger=\"0.15\">\n                                    \n                    <div class=\"text-layout\">\n                                                    <div class=\"title\">\n                                <h2 class=\"html-title\">Prozess<\/h2>                            <\/div>\n                        \n                                                    <div class=\"wysiwyg-content\">\n                                <p>In Zusammenarbeit mit JLR und Transportpartnern etablierte Novelis das erste geschlossene Kreislaufsystem mit einem dedizierten Bahn-Rundlaufdienst, um Material effizient zwischen Deutschland und dem Vereinigten K\u00f6nigreich zu transportieren. Dieser Prozess hat bislang Einsparungen von \u00fcber 1 Mio. $ erzielt und im Vergleich zum Standard-Stra\u00dfentransport zu einer Reduzierung der CO2-\u00c4quivalent-Emissionen um 80 % gef\u00fchrt. <\/p>\n<p>Dar\u00fcber hinaus arbeitete Novelis mit JLR zusammen, um die Legierung Novelis Advanz<sup><sup>\u2122<\/sup><\/sup> 5F-s5754 RC zu entwickeln, die mindestens 75 % Recyclinganteil enth\u00e4lt. Heute ist diese Legierung ein integraler Bestandteil des REALCAR-Programms von JLR \u2013 einer preisgekr\u00f6nten Multi-Stakeholder-Initiative, die ins Leben gerufen wurde, um ein geschlossenes Modell der Fahrzeugproduktion zu schaffen, das Automobile am Ende ihrer Lebensdauer recycelt. <\/p>\n                            <\/div>\n                        \n                                            <\/div>\n\n                                            \n                    <div class=\"image-layout-full\">\n                                                    <picture>\n                                <img\n                                    src=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/land-rover-process-arm-opt.webp\"\n                                    srcset=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/land-rover-process-arm-opt-300x180.webp 300w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/land-rover-process-arm-opt.webp 768w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/land-rover-process-arm-opt.webp 1024w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/land-rover-process-arm-opt.webp 619w\"\n                                    sizes=\"auto, (max-width: 300px) 300px,\n                               (max-width: 768px) 768px,\n                               (max-width: 1024px) 1024px,\n                               100vw\"\n                                    alt=\"\"\n                                    width=\"619\"\n                                    height=\"372\"\n                                    loading=\"lazy\"\n                                    decoding=\"async\" \/>\n                            <\/picture>\n                                            <\/div>\n\n                                        <\/div>\n\n    <\/section><section id=\"armstrong-block-news-text-image-split-block_15743d423918f946a5f3fc8ebf96c711\" class=\"armstrong-block-news-text-image-split colour-scheme-white-background-dark-green-text\" >\n\n    \n    <div class=\"split-container\" data-animate=\"fade-up\" data-animate-stagger=\"0.15\">\n                                    \n                    <div class=\"text-layout\">\n                        \n                                                    <div class=\"wysiwyg-content\">\n                                <p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/QP5oMhlMtiI?si=BL7AdFnvXdLdJN45\" title=\"YouTube-Videoplayer\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe><\/p>\n                            <\/div>\n                        \n                                            <\/div>\n\n                                            \n                    <div class=\"text-layout\">\n                                                    <div class=\"title\">\n                                <h2 class=\"html-title\">Ergebnisse<\/h2>                            <\/div>\n                        \n                                                    <div class=\"wysiwyg-content\">\n                                <p>Die Legierung Novelis Advanz<sup><sup>\u2122<\/sup><\/sup> 5F-s5754 RC wurde erstmals im neuen Jaguar XE eingesetzt und ist inzwischen in allen neuen und bestehenden Jaguar-Land-Rover-Modellen enthalten.<\/p>\n<p>W\u00e4hrend sich die Automobilindustrie in Richtung eines vollst\u00e4ndig geschlossenen Modells f\u00fcr recycling am ende der lebensdauer entwickelt, k\u00f6nnte Novelis Advanz<sup><sup>\u2122<\/sup><\/sup> 5F-s5754 RC letztlich bis zu 100 % Recyclinganteil aus geschlossenen Recyclingkreisl\u00e4ufen f\u00fcr Automobilschrott enthalten.<\/p>\n<p>Gemeinsam gewannen Novelis und JLR den renommierten European Aluminum Award f\u00fcr ihre Arbeit an Innovationen im Automobil-Aluminium und am geschlossenen Recyclingkreislauf.<\/p>\n                            <\/div>\n                        \n                                            <\/div>\n\n                                        <\/div>\n\n    <\/section>","protected":false},"featured_media":11059,"template":"","case_study_category":[241],"location":[],"class_list":["post-11101","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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