{"id":10267,"date":"2026-02-23T10:49:10","date_gmt":"2026-02-23T10:49:10","guid":{"rendered":"https:\/\/novelis2026.wpenginepowered.com\/verpackung\/aluminium-vs-kunststoff\/"},"modified":"2026-04-10T19:12:28","modified_gmt":"2026-04-10T19:12:28","slug":"aluminium-vs-kunststoff","status":"publish","type":"page","link":"https:\/\/novelis.com\/de\/aluminum-solutions\/packaging\/benefits-of-aluminum-vs-plastic\/","title":{"rendered":"Aluminium vs. Kunststoff"},"content":{"rendered":"<section\r\n    id=\"armstrong-block-hero-header-block_7fb3d8c2b6ac71b449f8fe05231caae8\"\r\n    class=\"armstrong-block-hero-header gradient-top\"\r\n    style=\"--gradient-colour: #000000;\">\r\n\r\n            <div class=\"overlay overlay-desktop\"><\/div>\r\n    \r\n            <div class=\"overlay overlay-mobile\"><\/div>\r\n    \r\n            <div class=\"gradient-overlay\"><\/div>\r\n    \r\n    <div class=\"background-image\">\r\n                    <picture>\r\n                                <img src=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/ReplaceEvercan-1-scaled.webp\" srcset=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/ReplaceEvercan-1-768x364.webp 768w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/ReplaceEvercan-1-1024x485.webp 1024w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/ReplaceEvercan-1-1536x728.webp 1536w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/ReplaceEvercan-1-2048x970.webp 2048w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/ReplaceEvercan-1-scaled.webp 2560w\" sizes=\"auto, 100vw\" alt=\"\" width=\"2560\" height=\"1213\" loading=\"lazy\" decoding=\"async\" style=\"object-position: center;\" \/>\r\n            <\/picture>\r\n            <\/div>\r\n\r\n    <div class=\"slide\">\r\n        <div class=\"container-fluid\">\r\n            <div class=\"row\">\r\n                <div class=\"col-lg-12\">\r\n                    <div class=\"outer-header\">\r\n\r\n\r\n                        <div class=\"content\">\r\n                            <div class=\"sub-title\" data-animate=\"scale-up\">\r\n                                <nav class=\"hero-breadcrumbs\" aria-label=\"Breadcrumb\"><ol class=\"hero-breadcrumbs__list\"><li class=\"hero-breadcrumbs__item\"><a href=\"https:\/\/novelis.com\/de\/\" class=\"hero-breadcrumbs__link\">Home<\/a><\/li><li class=\"hero-breadcrumbs__item\"><a href=\"https:\/\/novelis.com\/de\/wp-json\/\" class=\"hero-breadcrumbs__link\">Wp Json<\/a><\/li><li class=\"hero-breadcrumbs__item\"><a href=\"https:\/\/novelis.com\/de\/wp-json\/wp\/\" class=\"hero-breadcrumbs__link\">Wp<\/a><\/li><li class=\"hero-breadcrumbs__item\"><a href=\"https:\/\/novelis.com\/de\/wp-json\/wp\/v2\/\" class=\"hero-breadcrumbs__link\">V2<\/a><\/li><li class=\"hero-breadcrumbs__item\"><a href=\"https:\/\/novelis.com\/de\/wp-json\/wp\/v2\/pages\/\" class=\"hero-breadcrumbs__link\">Pages<\/a><\/li><li class=\"hero-breadcrumbs__item hero-breadcrumbs__item--active\" aria-current=\"page\"><span class=\"hero-breadcrumbs__current\">10267<\/span><\/li><\/ol><\/nav>                            <\/div>\r\n\r\n                                                            <div class=\"title title-large\" data-animate=\"scale-up\">\r\n                                    <h1 class=\"html-title\">Aluminium vs. Kunststoff<\/h1>                                <\/div>\r\n                            \r\n                                                            <div class=\"description\" data-animate=\"scale-up\">\r\n                                    Welche ist die nachhaltigere Wahl?                                <\/div>\r\n                            \r\n                            \r\n                                                            <div class=\"circle-decoration circle-decoration--top-left\">\r\n                                    <img decoding=\"async\" src=\"https:\/\/novelis.com\/wp-content\/themes\/novelis\/assets\/icons\/decor-circle.svg\" alt=\"decorative-circle\">\r\n                                <\/div>\r\n                                                    <\/div>\r\n                    <\/div>\r\n                    \r\n                                    <\/div>\r\n\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section><section id=\"armstrong-block-text-image-split-block_7925f52fa5aeca3a73ee9d0e4c2b528f\" class=\"armstrong-block-text-image-split  \" >\n    <div class=\"container-fluid\">\n        <div class=\"row\">\n\n                                                                        <div class=\"col-lg-6 image-column image-width-full-width image-fit-cover colour-scheme-white-background-black-text \">\n                            <div class=\"image-container\">\n                                <div class=\"image-wrapper\" data-animate=\"fade-right\">\n                                    <div class=\"image-outer\">\n                                                                                    <picture>\n                                                <img src=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/AdobeStock_362492893-arm-opt.webp\"\n                                                    srcset=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/AdobeStock_362492893-arm-opt-300x151.webp 300w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/AdobeStock_362492893-arm-opt-768x387.webp 768w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/AdobeStock_362492893-arm-opt.webp 1024w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/AdobeStock_362492893-arm-opt.webp 1000w\"\n                                                    sizes=\"auto, (max-width: 300px) 300px, (max-width: 768px) 768px, (max-width: 1024px) 1024px, 100vw\"\n                                                    alt=\"\"\n                                                    width=\"1000\"\n                                                    height=\"504\"\n                                                    loading=\"lazy\"\n                                                    decoding=\"async\" \/>\n                                            <\/picture>\n                                                                            <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                                                <div class=\"col-lg-6 text-column colour-scheme-white-background-dark-green-text text-bg-width-full-width\">\n\n                            <div class=\"column-inner\" data-animate=\"fade-left\">\n\n\n                                \n                                                                    <div class=\"block-title\">\n                                        <h3 class=\"html-title\">Die zunehmende Verbreitung von Plastikflaschen<\/h3>                                    <\/div>\n                                \n                                                                    <div class=\"description\">\n                                        <p>Einweg-Kunststoffflaschen, die vor einem halben Jahrhundert eingef\u00fchrt wurden, gewannen schnell an Popularit\u00e4t als leichte, kosteng\u00fcnstige und langlebige Verpackungsl\u00f6sung, insbesondere f\u00fcr Getr\u00e4nke. Verbraucher und Hersteller sch\u00e4tzten gleicherma\u00dfen die Widerstandsf\u00e4higkeit und Erschwinglichkeit von Kunststoff. Doch die langfristigen Umweltfolgen \u2013 vor allem das Fortbestehen von Einwegartikeln \u00fcber Jahrhunderte hinweg \u2013 wurden zu dieser Zeit weitgehend \u00fcbersehen.  <\/p>\n                                    <\/div>\n                                \n                                \n                            <\/div>\n                        <\/div>\n                                                        <\/div>\n    <\/div>\n<\/section><section id=\"armstrong-block-text-image-split-block_f77b432be2695ea73ff71114e06a7df0\" class=\"armstrong-block-text-image-split  \" >\n    <div class=\"container-fluid\">\n        <div class=\"row\">\n\n                                                                        <div class=\"col-lg-6 text-column colour-scheme-lime-background-green-text text-bg-width-full-width\">\n\n                            <div class=\"column-inner\" data-animate=\"fade-right\">\n\n\n                                \n                                                                    <div class=\"block-title\">\n                                        <h3 class=\"html-title\">Die Bedeutung der Recyclingf\u00e4higkeit<\/h3>                                    <\/div>\n                                \n                                                                    <div class=\"description\">\n                                        <p>In den letzten Jahren haben zunehmende negative Publizit\u00e4t und Gegenreaktionen der Verbraucher Einwegkunststoffe, insbesondere Flaschen, ins Visier genommen. Bilder von \u00fcberf\u00fcllten M\u00fclldeponien und gesch\u00e4digten \u00d6kosystemen haben die \u00f6ffentliche Meinung ver\u00e4ndert und Umweltgruppen weltweit zum Handeln veranlasst. <\/p>\n<p>Angesichts des wachsenden Bewusstseins f\u00fcr Mikroplastik und dessen Gesundheitsgefahren wird Kunststoff zunehmend als ungeeignet f\u00fcr Einwegverpackungen angesehen. Sowohl Verbraucher als auch Hersteller suchen nun nach Alternativen, die Recyclingf\u00e4higkeit, Nachhaltigkeit und Kreislauff\u00e4higkeit verk\u00f6rpern \u2013 Eigenschaften, f\u00fcr die sich Novelis seit langem einsetzt. <\/p>\n                                    <\/div>\n                                \n                                \n                            <\/div>\n                        <\/div>\n                                                                                <div class=\"col-lg-6 image-column image-width-full-width image-fit-cover colour-scheme-white-background-black-text \">\n                            <div class=\"image-container\">\n                                <div class=\"image-wrapper\" data-animate=\"fade-left\">\n                                    <div class=\"image-outer\">\n                                                                                    <picture>\n                                                <img src=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/AdobeStock_336513277-arm-opt-1.webp\"\n                                                    srcset=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/AdobeStock_336513277-arm-opt-1-300x151.webp 300w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/AdobeStock_336513277-arm-opt-1-768x387.webp 768w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/AdobeStock_336513277-arm-opt-1.webp 1024w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/AdobeStock_336513277-arm-opt-1.webp 1000w\"\n                                                    sizes=\"auto, (max-width: 300px) 300px, (max-width: 768px) 768px, (max-width: 1024px) 1024px, 100vw\"\n                                                    alt=\"\"\n                                                    width=\"1000\"\n                                                    height=\"504\"\n                                                    loading=\"lazy\"\n                                                    decoding=\"async\" \/>\n                                            <\/picture>\n                                                                            <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                        <\/div>\n    <\/div>\n<\/section><section id=\"armstrong-block-text-image-split-block_618f2fb6c58d42d53b3af6e6d519e0b3\" class=\"armstrong-block-text-image-split  \" >\n    <div class=\"container-fluid\">\n        <div class=\"row\">\n\n                                                                        <div class=\"col-lg-6 image-column image-width-full-width image-fit-cover colour-scheme-white-background-black-text \">\n                            <div class=\"image-container\">\n                                <div class=\"image-wrapper\" data-animate=\"fade-right\">\n                                    <div class=\"image-outer\">\n                                                                                    <picture>\n                                                <img src=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/Rectangle__2691-arm-opt.webp\"\n                                                    srcset=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/Rectangle__2691-arm-opt-300x158.webp 300w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/Rectangle__2691-arm-opt-768x404.webp 768w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/Rectangle__2691-arm-opt.webp 1024w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/02\/Rectangle__2691-arm-opt.webp 1000w\"\n                                                    sizes=\"auto, (max-width: 300px) 300px, (max-width: 768px) 768px, (max-width: 1024px) 1024px, 100vw\"\n                                                    alt=\"\"\n                                                    width=\"1000\"\n                                                    height=\"526\"\n                                                    loading=\"lazy\"\n                                                    decoding=\"async\" \/>\n                                            <\/picture>\n                                                                            <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                                                <div class=\"col-lg-6 text-column colour-scheme-white-background-dark-green-text text-bg-width-full-width\">\n\n                            <div class=\"column-inner\" data-animate=\"fade-left\">\n\n\n                                \n                                                                    <div class=\"block-title\">\n                                        <h3 class=\"html-title\">Reduzierung von Kunststoffabf\u00e4llen durch leistungsstarke Materialien<\/h3>                                    <\/div>\n                                \n                                                                    <div class=\"description\">\n                                        <p>W\u00e4hrend die Kunststoff- und Getr\u00e4nkeindustrie bestrebt sind, Recyclingtechnologien und die Abfallwirtschaft zu verbessern, positionieren die unendliche Recycelbarkeit von Aluminium und die etablierte Infrastruktur dieses Material als Modell f\u00fcr nachhaltige Verpackung \u00fcber alle Getr\u00e4nke- und Verbrauchsg\u00fcterkategorien hinweg.<\/p>\n                                    <\/div>\n                                \n                                \n                            <\/div>\n                        <\/div>\n                                                        <\/div>\n    <\/div>\n<\/section><section id=\"armstrong-block-text-image-split-block_21debae462128d73272ab54292c6afc8\" class=\"armstrong-block-text-image-split  \" >\n    <div class=\"container-fluid\">\n        <div class=\"row\">\n\n                                                                        <div class=\"col-lg-6 text-column colour-scheme-dark-green-background-lime-heading-white-text text-bg-width-full-width\">\n\n                            <div class=\"column-inner\" data-animate=\"fade-right\">\n\n\n                                \n                                                                    <div class=\"block-title\">\n                                        <h3 class=\"html-title\">Unterst\u00fctzung des Lebenszyklus-<br>Vorteils von Aluminiumdosen<\/h3>                                    <\/div>\n                                \n                                                                    <div class=\"description\">\n                                        <p>Novelis arbeitet mit Kunden zusammen, um die wachsende Nachfrage nach Getr\u00e4nkedosen nachhaltig zu decken, und stellt Ressourcen sowie Kapazit\u00e4ten bereit, um deren Anforderungen zu unterst\u00fctzen.<\/p>\n<p>Wir investieren in Aufkl\u00e4rung \u00fcber Recycling und Sammelprogramme, um Deponieabf\u00e4lle zu reduzieren und das Wirtschaftswachstum durch die Schaffung tausender Arbeitspl\u00e4tze anzukurbeln.<\/p>\n<p>Die Vorteile von Aluminium liegen auf der Hand, und Novelis setzt sich daf\u00fcr ein, Kunden dabei zu helfen, diese Vorteile zu nutzen, um die Kunststoffkrise zu bew\u00e4ltigen und gemeinsam eine nachhaltige Zukunft aufzubauen.<\/p>\n                                    <\/div>\n                                \n                                \n                            <\/div>\n                        <\/div>\n                                                                                <div class=\"col-lg-6 image-column image-width-full-width image-fit-cover colour-scheme-white-background-black-text \">\n                            <div class=\"image-container\">\n                             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