{"id":9269,"date":"2026-02-04T10:02:10","date_gmt":"2026-02-04T10:02:10","guid":{"rendered":"https:\/\/novelis2026.wpenginepowered.com\/unternehmenszweck\/"},"modified":"2026-04-21T08:31:23","modified_gmt":"2026-04-21T08:31:23","slug":"unternehmenszweck","status":"publish","type":"page","link":"https:\/\/novelis.com\/de\/about-us\/purpose\/","title":{"rendered":"Unser Antrieb"},"content":{"rendered":"<section\r\n    id=\"armstrong-block-hero-header-block_a1e19687d7327a3c0eee31dc66b9696f\"\r\n    class=\"armstrong-block-hero-header gradient-bottom\"\r\n    style=\"--gradient-colour: #124635;\">\r\n\r\n            <div class=\"overlay overlay-desktop\"><\/div>\r\n    \r\n            <div class=\"overlay overlay-mobile\"><\/div>\r\n    \r\n            <div class=\"gradient-overlay\"><\/div>\r\n    \r\n    <div class=\"background-image\">\r\n                    <picture>\r\n                                <img src=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/purpose-header-scaled.webp\" srcset=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/purpose-header-768x538.webp 768w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/purpose-header-1024x717.webp 1024w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/purpose-header-1536x1075.webp 1536w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/purpose-header-2048x1434.webp 2048w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/purpose-header-scaled.webp 2560w\" sizes=\"auto, 100vw\" alt=\"\" width=\"2560\" height=\"1792\" loading=\"lazy\" decoding=\"async\" style=\"object-position: center;\" \/>\r\n            <\/picture>\r\n            <\/div>\r\n\r\n    <div class=\"slide\">\r\n        <div class=\"container-fluid\">\r\n            <div class=\"row\">\r\n                <div class=\"col-lg-12\">\r\n                    <div class=\"outer-header\">\r\n\r\n\r\n                        <div class=\"content\">\r\n                            <div class=\"sub-title\" data-animate=\"scale-up\">\r\n                                <nav class=\"hero-breadcrumbs\" aria-label=\"Breadcrumb\"><ol class=\"hero-breadcrumbs__list\"><li class=\"hero-breadcrumbs__item\"><a href=\"https:\/\/novelis.com\/de\/\" class=\"hero-breadcrumbs__link\">Home<\/a><\/li><li class=\"hero-breadcrumbs__item\"><a href=\"https:\/\/novelis.com\/de\/wp-json\/\" class=\"hero-breadcrumbs__link\">Wp Json<\/a><\/li><li class=\"hero-breadcrumbs__item\"><a href=\"https:\/\/novelis.com\/de\/wp-json\/wp\/\" class=\"hero-breadcrumbs__link\">Wp<\/a><\/li><li class=\"hero-breadcrumbs__item\"><a href=\"https:\/\/novelis.com\/de\/wp-json\/wp\/v2\/\" class=\"hero-breadcrumbs__link\">V2<\/a><\/li><li class=\"hero-breadcrumbs__item\"><a href=\"https:\/\/novelis.com\/de\/wp-json\/wp\/v2\/pages\/\" class=\"hero-breadcrumbs__link\">Pages<\/a><\/li><li class=\"hero-breadcrumbs__item hero-breadcrumbs__item--active\" aria-current=\"page\"><span class=\"hero-breadcrumbs__current\">9269<\/span><\/li><\/ol><\/nav>                            <\/div>\r\n\r\n                                                            <div class=\"title title-large\" data-animate=\"scale-up\">\r\n                                    <h1 class=\"html-title\">Gemeinsam eine nachhaltige Welt gestalten<\/h1>                                <\/div>\r\n                            \r\n                            \r\n                            \r\n                                                            <div class=\"circle-decoration circle-decoration--top-left\">\r\n                                    <img decoding=\"async\" src=\"https:\/\/novelis.com\/wp-content\/themes\/novelis\/assets\/icons\/decor-circle.svg\" alt=\"decorative-circle\">\r\n                                <\/div>\r\n                                                    <\/div>\r\n                    <\/div>\r\n                    \r\n                                    <\/div>\r\n\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section><section id=\"armstrong-block-centered-text-block_90f7c354bc27d2a39f43ef556466cc1c\" class=\"armstrong-block-centered-text colour-scheme-dark-green-background-lime-heading-white-text\" >\n    <div class=\"container-fluid\">\n        <div class=\"row\">\n            <div class=\"col-lg-12\">\n                <div class=\"outer \" data-animate=\"fade-up\" data-animate-stagger=\"0.1\">\n\n                    \n                                            <div class=\"main-header-wrapper\" style=\"margin-bottom: 30px;\">\n                            <h2 class=\"html-title\">Gemeinsam eine nachhaltige Welt gestalten<\/h2>                        <\/div>\n                    \n                    \n                    \n                                            <div class=\"wysiwyg-wrapper\">\n                            <p>Um zu neuen Ufern aufzubrechen, muss man bereit sein, sich zu bewegen. Genau das taten zwei M\u00e4nner auf beiden Seiten des Atlantiks, als sie Ende des 19. Jahrhunderts unsere Branche ins Leben riefen. Wir treten in ihre Fu\u00dfstapfen und definieren neu, was es bedeutet, ein Aluminiumunternehmen zu sein \u2013 indem wir Bergbau und Verh\u00fcttung hinter uns gelassen und uns durch Recycling neu definiert haben. Diese mutigen, wegweisenden Schritte sind zu einer Bewegung geworden. Und als weltweit gr\u00f6\u00dfter Recycler von Aluminium stehen wir an ihrer Spitze.    <\/p>\n                        <\/div>\n                    \n\n                    \n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><section id=\"armstrong-block-centered-text-block_32a1d74933f12b2033c68d4a38e41040\" class=\"armstrong-block-centered-text remove-bottom-padding colour-scheme-white-background-dark-green-text\" >\n    <div class=\"container-fluid\">\n        <div class=\"row\">\n            <div class=\"col-lg-12\">\n                <div class=\"outer \" data-animate=\"fade-up\" data-animate-stagger=\"0.1\">\n\n                    \n                                            <div class=\"main-header-wrapper\" style=\"margin-bottom: ;\">\n                            <h2 class=\"html-title\">Novelis Purpose<\/h2>                        <\/div>\n                    \n                    \n                    \n                    \n\n                    \n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><section id=\"armstrong-block-centred-video-block_cd1569e5de5545058a405610b11b3b81\" class=\"armstrong-block-centred-video\" >\n    <div class=\"container-fluid-narrow\">\n        <div class=\"row\">\n            <div class=\"col-lg-12\">\n                <div data-animate=\"fade-up\">\n                                            <video\n                            id=\"video-block_cd1569e5de5545058a405610b11b3b81\"\n                            class=\"video-js vjs-default-skin\"\n                            controls\n                            preload=\"auto\"\n                                                        poster=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/thumb-23.webp\"\n                                                        data-setup='{}'>\n                            <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/241940692\/rendition\/1080p\/file.mp4%20%281080p%29.mp4?loc=external&#038;signature=3334b30f1d689bcca58e78bc0ea378908bebef0d96b5622ffea45ca8aa05dcef\" type=\"video\/mp4\">\n                        <\/video>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><section id=\"armstrong-block-text-image-split-block_f5d45103c47386f37a57275b30b56a33\" class=\"armstrong-block-text-image-split  \" >\n    <div class=\"container-fluid\">\n        <div class=\"row\">\n\n                                                                        <div class=\"col-lg-6 text-column colour-scheme-white-background-dark-green-text text-bg-width-full-width\">\n\n                            <div class=\"column-inner\" data-animate=\"fade-right\">\n\n\n                                \n                                \n                                                                    <div class=\"description\">\n                                        <p>Bei Novelis produzieren wir nicht nur Aluminium, wir machen aus Aluminium etwas Neues. Wir erweitern seine M\u00f6glichkeiten. Wir verleihen ihm die Leichtigkeit, die begeistert. Die Flexibilit\u00e4t, die \u00fcberzeugt. Die St\u00e4rke, die sch\u00fctzt.    <\/p>\n<p>Wie wir das erreichen, ist ebenso eine Frage der zwischenmenschlichen Chemie wie der Metallurgie. Es beginnt mit einem Fundament aus Sorge, Respekt und Vertrauen. Dann schaffen wir Raum f\u00fcr Kreativit\u00e4t. Einen Ort zum Zuh\u00f6ren und zum Austausch von Ideen. Wo Denken erweitert, Grenzen verschoben und unendliche Entdeckungen gemacht werden k\u00f6nnen.    <\/p>\n                                    <\/div>\n                                \n                                \n                            <\/div>\n                        <\/div>\n                                                                                <div class=\"col-lg-6 image-column image-width-contained image-fit-contain colour-scheme-white-background-black-text has-image-top-bottom-padding\">\n                            <div class=\"image-container\">\n                                <div class=\"image-wrapper\" data-animate=\"fade-left\">\n                                    <div class=\"image-outer\">\n                                                                                    <picture>\n                                                <img src=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/Purpose-Film-Employees-scaled.webp\"\n                                                    srcset=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/Purpose-Film-Employees-300x167.webp 300w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/Purpose-Film-Employees-768x428.webp 768w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/Purpose-Film-Employees-1024x571.webp 1024w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/Purpose-Film-Employees-scaled.webp 2560w\"\n                                                    sizes=\"auto, (max-width: 300px) 300px, (max-width: 768px) 768px, (max-width: 1024px) 1024px, 100vw\"\n                                                    alt=\"\"\n                                                    width=\"2560\"\n                                                    height=\"1427\"\n                                                    loading=\"lazy\"\n                                                    decoding=\"async\" \/>\n                                            <\/picture>\n                                                                            <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                        <\/div>\n    <\/div>\n<\/section><section id=\"armstrong-block-text-image-split-block_f7a68edac33817383b1c1dc0f33c348c\" class=\"armstrong-block-text-image-split  \" >\n    <div class=\"container-fluid\">\n        <div class=\"row\">\n\n                                                                        <div class=\"col-lg-6 image-column image-width-contained image-fit-contain colour-scheme-white-background-black-text has-image-top-bottom-padding\">\n                            <div class=\"image-container\">\n                                <div class=\"image-wrapper\" data-animate=\"fade-right\">\n                                    <div class=\"image-outer\">\n                                                                                    <picture>\n                                                <img src=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/taxi-1-arm-opt.webp\"\n                                                    srcset=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/taxi-1-arm-opt-300x169.webp 300w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/taxi-1-arm-opt-768x432.webp 768w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/taxi-1-arm-opt.webp 1024w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/taxi-1-arm-opt.webp 800w\"\n                                                    sizes=\"auto, (max-width: 300px) 300px, (max-width: 768px) 768px, (max-width: 1024px) 1024px, 100vw\"\n                                                    alt=\"\"\n                                                    width=\"800\"\n                                                    height=\"450\"\n                                                    loading=\"lazy\"\n                                                    decoding=\"async\" \/>\n                                            <\/picture>\n                                                                            <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                                                <div class=\"col-lg-6 text-column colour-scheme-white-background-dark-green-text text-bg-width-full-width\">\n\n                            <div class=\"column-inner\" data-animate=\"fade-left\">\n\n\n                                \n                                \n                                                                    <div class=\"description\">\n                                        <p>Wir gewinnen, indem wir Partnerschaften innerhalb des Unternehmens und rund um den Globus aufbauen. Denn dauerhafte Innovation entsteht nicht von selbst. Die F\u00e4higkeit, gro\u00df zu denken und mutig zu handeln, ist unser Kern. So erlangen wir unsere Durchbr\u00fcche. So haben wir beispielsweise eine der ersten Ganzaluminium-Karosserien in die Automobilindustrie eingebracht. Wir haben den vorausschauenden Fokus, Nachhaltigkeit neu zu denken, indem wir Kunden von hochentwickelten Teilen zu Lieferanten von Rohmaterial machen.     <\/p>\n                                    <\/div>\n                                \n                                \n                            <\/div>\n                        <\/div>\n                                                        <\/div>\n    <\/div>\n<\/section><section id=\"armstrong-block-text-image-split-block_72b8b005974965418d4250a88410e972\" class=\"armstrong-block-text-image-split  \" >\n    <div class=\"container-fluid\">\n        <div class=\"row\">\n\n                                                                        <div class=\"col-lg-6 text-column colour-scheme-white-background-dark-green-text text-bg-width-full-width\">\n\n                            <div class=\"column-inner\" data-animate=\"fade-right\">\n\n\n                                \n                                \n                                                                    <div class=\"description\">\n                                        <p>F\u00fcr uns liegt der Unterschied zwischen gut und gro\u00dfartig in unseren Mitarbeitern \u2013 die Pionierarbeit leisten und sch\u00fctzen. Stolze, aber bescheidene Vision\u00e4re, die den Wandel vorantreiben, indem sie das, was wir heute tun, mit dem in Einklang bringen, was wir in Zukunft erreichen wollen. Au\u00dfergew\u00f6hnliche Menschen, die sich daf\u00fcr einsetzen, die M\u00f6glichkeiten f\u00fcr unsere Kunden auszuweiten. Wir liefern ihnen die Inspiration zum Erfinden, die F\u00e4higkeit zum L\u00f6sen, die Mittel zur Bewegung &#8211; und letztlich das passende Material, um gemeinsam eine nachhaltigere Welt zu gestalten.   <\/p>\n                                    <\/div>\n                                \n                                \n                            <\/div>\n                        <\/div>\n                                                                                <div class=\"col-lg-6 image-column image-width-contained image-fit-contain colour-scheme-white-background-black-text has-image-top-bottom-padding\">\n                            <div class=\"image-container\">\n                                <div class=\"image-wrapper\" data-animate=\"fade-left\">\n                                    <div class=\"image-outer\">\n                                                                                    <picture>\n                                                <img src=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/purpose_employees.webp\"\n                                                    srcset=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/purpose_employees-300x200.webp 300w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/purpose_employees-768x512.webp 768w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/purpose_employees-1024x683.webp 1024w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/purpose_employees.webp 2000w\"\n                                                    sizes=\"auto, (max-width: 300px) 300px, (max-width: 768px) 768px, (max-width: 1024px) 1024px, 100vw\"\n                                                    alt=\"\"\n                                                    width=\"2000\"\n                                                    height=\"1334\"\n                                                    loading=\"lazy\"\n                                                    decoding=\"async\" \/>\n                                            <\/picture>\n                                                                            <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":0,"parent":14270,"menu_order":56,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9269","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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