{"id":22066,"date":"2026-04-14T09:00:00","date_gmt":"2026-04-14T09:00:00","guid":{"rendered":"https:\/\/novelis2026.wpenginepowered.com\/news\/novelis-amplia-parceria-com-a-infinitum-para-promover-a-reciclagem-de-latas-de-aluminio-na-noruega\/"},"modified":"2026-04-23T14:10:29","modified_gmt":"2026-04-23T14:10:29","slug":"novelis-amplia-parceria-com-a-infinitum-para-promover-a-reciclagem-de-latas-de-aluminio-na-noruega","status":"publish","type":"news","link":"https:\/\/novelis.com\/pt-br\/news\/novelis-amplia-parceria-com-a-infinitum-para-promover-a-reciclagem-de-latas-de-aluminio-na-noruega\/","title":{"rendered":"Novelis Amplia Parceria com a Infinitum para Promover a Reciclagem de Latas de Alum\u00ednio na Noruega"},"content":{"rendered":"<div id=\"armstrong-block-news-editor-block_e410101a4e8380555a1955344c5eef42\" class=\"armstrong-block-news-editor\"  data-animate=\"fade-up\">\n    <p>A Novelis ampliou sua parceria com a Infinitum, o sistema de retorno de dep\u00f3sito da Noruega para recipientes de bebidas. O acordo de longo prazo renovado refor\u00e7a um compromisso compartilhado de garantir que todas as latas de bebidas de alum\u00ednio utilizadas na Noruega sejam coletadas, recicladas e devolvidas ao ciclo de produ\u00e7\u00e3o de forma eficiente.  <\/p>\n<p>Por meio desta colabora\u00e7\u00e3o, o alum\u00ednio coletado nas instala\u00e7\u00f5es de reciclagem da Infinitum na Noruega \u00e9 transportado diretamente para a planta de reciclagem da Novelis em Latchford, Reino Unido. L\u00e1, o material \u00e9 processado em nova chapa de alum\u00ednio para latas, possibilitando um verdadeiro sistema de ciclo fechado para latas de bebidas. Este ciclo direto de material \u00e9 um forte exemplo de economia circular em a\u00e7\u00e3o, combinando reciclagem de alta qualidade com log\u00edstica eficiente e transparente.   <\/p>\n<p>&#8220;Esta parceria demonstra como sistemas circulares podem funcionar em escala&#8221;, afirmou Alexandre Gellert, Vice-Presidente de Aquisi\u00e7\u00e3o de Metal da Novelis na Europa. &#8220;Ao garantir um fluxo est\u00e1vel de alum\u00ednio p\u00f3s-consumo e integr\u00e1-lo ao sistema de reciclagem e lamina\u00e7\u00e3o da Novelis, aumentamos o conte\u00fado reciclado e reduzimos as emiss\u00f5es de CO2e em linha com nossa Vis\u00e3o 3\u00d730.&#8221;  <\/p>\n<p>A Infinitum enfatizou a import\u00e2ncia da confiabilidade e transpar\u00eancia dentro da parceria. &#8220;A Novelis \u00e9 uma parceira fundamental para fechar o ciclo das latas de bebidas coletadas por meio de nosso sistema de dep\u00f3sito&#8221;, disse Kjell Olav A. Maldum, CEO da Infinitum. &#8220;Temos total transpar\u00eancia sobre volumes, qualidade e prazos de entrega, o que nos permite operar um sistema est\u00e1vel e econ\u00f4mico, ao mesmo tempo em que entregamos resultados previs\u00edveis e de baixo carbono.&#8221;   <\/p>\n<p>O novo acordo proporciona estabilidade de longo prazo para ambos os parceiros e abre oportunidades para otimizar ainda mais os fluxos de material, log\u00edstica e desempenho ambiental. Ele tamb\u00e9m apoia diretamente a Vis\u00e3o 3\u00d730 da Novelis, a ambi\u00e7\u00e3o da empresa de:  <\/p>\n<ul class=\"wp-block-list\">\n<section class=\"core-list-item\" id=\"\">\n<li>Aumentar o conte\u00fado reciclado m\u00e9dio para 75 % <\/li>\n<\/section>\n<\/ul>\n<ul class=\"wp-block-list\">\n<section class=\"core-list-item\" id=\"\">\n<li>Reduzir a intensidade de emiss\u00f5es para menos de 3 toneladas de CO2e por tonelada de alum\u00ednio laminado plano expedido <\/li>\n<\/section>\n<\/ul>\n<ul class=\"wp-block-list\">\n<section class=\"core-list-item\" id=\"\">\n<li>Liderar a circularidade do alum\u00ednio por meio de investimentos pioneiros at\u00e9 2030 <\/li>\n<\/section>\n<\/ul>\n<p>Ao ampliar esta parceria, a Novelis e a Infinitum continuam a demonstrar como a colabora\u00e7\u00e3o ao longo da cadeia de valor pode acelerar a circularidade e entregar benef\u00edcios ambientais tang\u00edveis em escala. <\/p>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<section class=\"core-column\" id=\"\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<section class=\"core-image\" id=\"\">\n<figure class=\"wp-block-image size-large\"><img alt=\"\" class=\"wp-image-68064\" decoding=\"async\" fetchpriority=\"high\" height=\"683\" src=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/04\/Infinitum_Katrine-Lunke2-1024x683-1.webp\" width=\"1024\"><\/figure>\n<\/section>\n<\/div>\n<\/section>\n<section class=\"core-column\" id=\"\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<section class=\"core-image\" id=\"\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" alt=\"\" class=\"wp-image-68066\" decoding=\"async\" height=\"683\" src=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/04\/Novelis_Latchford_1-1024x683-1.webp\" width=\"1024\"><\/figure>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<section class=\"core-column\" id=\"\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<section class=\"core-image\" id=\"\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" alt=\"\" class=\"wp-image-68067\" decoding=\"async\" height=\"683\" src=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/04\/Novelis_Latchford_2-1024x683-1.webp\" width=\"1024\"><\/figure>\n<\/section>\n<\/div>\n<\/section>\n<section class=\"core-column\" id=\"\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<section class=\"core-image\" id=\"\">\n<figure class=\"wp-block-image size-large\"><img alt=\"\" class=\"wp-image-68068\" decoding=\"async\" height=\"683\" loading=\"lazy\" src=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/04\/Novelis_Latchford_4-1024x683-1.webp\" width=\"1024\"><\/figure>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/div>","protected":false},"featured_media":22037,"template":"","news_category":[208,233,225],"location":[],"class_list":["post-22066","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Novelis Amplia Parceria com a Infinitum para Promover a Reciclagem de Latas de Alum\u00ednio na Noruega<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novelis.com\/pt-br\/news\/novelis-amplia-parceria-com-a-infinitum-para-promover-a-reciclagem-de-latas-de-aluminio-na-noruega\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novelis Amplia Parceria com a Infinitum para Promover a Reciclagem de Latas de Alum\u00ednio na Noruega\" \/>\n<meta property=\"og:url\" content=\"https:\/\/novelis.com\/pt-br\/news\/novelis-amplia-parceria-com-a-infinitum-para-promover-a-reciclagem-de-latas-de-aluminio-na-noruega\/\" \/>\n<meta property=\"og:site_name\" content=\"Novelis\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-23T14:10:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/04\/Infinitum_Katrine-Lunke1-scaled-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/novelis.com\\\/pt-br\\\/news\\\/novelis-amplia-parceria-com-a-infinitum-para-promover-a-reciclagem-de-latas-de-aluminio-na-noruega\\\/\",\"url\":\"https:\\\/\\\/novelis.com\\\/pt-br\\\/news\\\/novelis-amplia-parceria-com-a-infinitum-para-promover-a-reciclagem-de-latas-de-aluminio-na-noruega\\\/\",\"name\":\"Novelis Amplia Parceria com a Infinitum para Promover a Reciclagem de Latas de Alum\u00ednio na Noruega\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/novelis.com\\\/pt-br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/novelis.com\\\/pt-br\\\/news\\\/novelis-amplia-parceria-com-a-infinitum-para-promover-a-reciclagem-de-latas-de-aluminio-na-noruega\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/novelis.com\\\/pt-br\\\/news\\\/novelis-amplia-parceria-com-a-infinitum-para-promover-a-reciclagem-de-latas-de-aluminio-na-noruega\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/novelis.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Infinitum_Katrine-Lunke1-scaled-2.webp\",\"datePublished\":\"2026-04-14T09:00:00+00:00\",\"dateModified\":\"2026-04-23T14:10:29+00:00\",\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/novelis.com\\\/pt-br\\\/news\\\/novelis-amplia-parceria-com-a-infinitum-para-promover-a-reciclagem-de-latas-de-aluminio-na-noruega\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/novelis.com\\\/pt-br\\\/news\\\/novelis-amplia-parceria-com-a-infinitum-para-promover-a-reciclagem-de-latas-de-aluminio-na-noruega\\\/#primaryimage\",\"url\":\"https:\\\/\\\/novelis.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Infinitum_Katrine-Lunke1-scaled-2.webp\",\"contentUrl\":\"https:\\\/\\\/novelis.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Infinitum_Katrine-Lunke1-scaled-2.webp\",\"width\":2560,\"height\":1706},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/novelis.com\\\/pt-br\\\/#website\",\"url\":\"https:\\\/\\\/novelis.com\\\/pt-br\\\/\",\"name\":\"Novelis\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/novelis.com\\\/pt-br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/novelis.com\\\/pt-br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/novelis.com\\\/pt-br\\\/#organization\",\"name\":\"Novelis\",\"url\":\"https:\\\/\\\/novelis.com\\\/pt-br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/novelis.com\\\/pt-br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/novelis.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Ventures_Logo.webp\",\"contentUrl\":\"https:\\\/\\\/novelis.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Ventures_Logo.webp\",\"width\":600,\"height\":220,\"caption\":\"Novelis\"},\"image\":{\"@id\":\"https:\\\/\\\/novelis.com\\\/pt-br\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Novelis Amplia Parceria com a Infinitum para Promover a Reciclagem de Latas de Alum\u00ednio na Noruega","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/novelis.com\/pt-br\/news\/novelis-amplia-parceria-com-a-infinitum-para-promover-a-reciclagem-de-latas-de-aluminio-na-noruega\/","og_locale":"pt_BR","og_type":"article","og_title":"Novelis Amplia Parceria com a Infinitum para Promover a Reciclagem de Latas de Alum\u00ednio na Noruega","og_url":"https:\/\/novelis.com\/pt-br\/news\/novelis-amplia-parceria-com-a-infinitum-para-promover-a-reciclagem-de-latas-de-aluminio-na-noruega\/","og_site_name":"Novelis","article_modified_time":"2026-04-23T14:10:29+00:00","og_image":[{"width":2560,"height":1706,"url":"https:\/\/novelis.com\/wp-content\/uploads\/2026\/04\/Infinitum_Katrine-Lunke1-scaled-2.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/novelis.com\/pt-br\/news\/novelis-amplia-parceria-com-a-infinitum-para-promover-a-reciclagem-de-latas-de-aluminio-na-noruega\/","url":"https:\/\/novelis.com\/pt-br\/news\/novelis-amplia-parceria-com-a-infinitum-para-promover-a-reciclagem-de-latas-de-aluminio-na-noruega\/","name":"Novelis Amplia Parceria com a Infinitum para Promover a Reciclagem de Latas de Alum\u00ednio na Noruega","isPartOf":{"@id":"https:\/\/novelis.com\/pt-br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/novelis.com\/pt-br\/news\/novelis-amplia-parceria-com-a-infinitum-para-promover-a-reciclagem-de-latas-de-aluminio-na-noruega\/#primaryimage"},"image":{"@id":"https:\/\/novelis.com\/pt-br\/news\/novelis-amplia-parceria-com-a-infinitum-para-promover-a-reciclagem-de-latas-de-aluminio-na-noruega\/#primaryimage"},"thumbnailUrl":"https:\/\/novelis.com\/wp-content\/uploads\/2026\/04\/Infinitum_Katrine-Lunke1-scaled-2.webp","datePublished":"2026-04-14T09:00:00+00:00","dateModified":"2026-04-23T14:10:29+00:00","inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/novelis.com\/pt-br\/news\/novelis-amplia-parceria-com-a-infinitum-para-promover-a-reciclagem-de-latas-de-aluminio-na-noruega\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/novelis.com\/pt-br\/news\/novelis-amplia-parceria-com-a-infinitum-para-promover-a-reciclagem-de-latas-de-aluminio-na-noruega\/#primaryimage","url":"https:\/\/novelis.com\/wp-content\/uploads\/2026\/04\/Infinitum_Katrine-Lunke1-scaled-2.webp","contentUrl":"https:\/\/novelis.com\/wp-content\/uploads\/2026\/04\/Infinitum_Katrine-Lunke1-scaled-2.webp","width":2560,"height":1706},{"@type":"WebSite","@id":"https:\/\/novelis.com\/pt-br\/#website","url":"https:\/\/novelis.com\/pt-br\/","name":"Novelis","description":"","publisher":{"@id":"https:\/\/novelis.com\/pt-br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/novelis.com\/pt-br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/novelis.com\/pt-br\/#organization","name":"Novelis","url":"https:\/\/novelis.com\/pt-br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/novelis.com\/pt-br\/#\/schema\/logo\/image\/","url":"https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/Ventures_Logo.webp","contentUrl":"https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/Ventures_Logo.webp","width":600,"height":220,"caption":"Novelis"},"image":{"@id":"https:\/\/novelis.com\/pt-br\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/novelis.com\/pt-br\/wp-json\/wp\/v2\/news\/22066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/novelis.com\/pt-br\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/novelis.com\/pt-br\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":0,"href":"https:\/\/novelis.com\/pt-br\/wp-json\/wp\/v2\/news\/22066\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/novelis.com\/pt-br\/wp-json\/wp\/v2\/media\/22037"}],"wp:attachment":[{"href":"https:\/\/novelis.com\/pt-br\/wp-json\/wp\/v2\/media?parent=22066"}],"wp:term":[{"taxonomy":"news_category","embeddable":true,"href":"https:\/\/novelis.com\/pt-br\/wp-json\/wp\/v2\/news_category?post=22066"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/novelis.com\/pt-br\/wp-json\/wp\/v2\/location?post=22066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}