{"id":24453,"date":"2026-10-06T11:29:26","date_gmt":"2026-10-06T15:29:26","guid":{"rendered":"https:\/\/novelis.com\/news\/novelis-e-beiersdorf-alcancam-95-de-aluminio-reciclado-na-iconica-lata-de-nivea-creme\/"},"modified":"2026-10-06T11:37:52","modified_gmt":"2026-10-06T15:37:52","slug":"novelis-e-beiersdorf-alcancam-95-de-aluminio-reciclado-na-iconica-lata-de-nivea-creme","status":"publish","type":"news","link":"https:\/\/novelis.com\/pt-br\/news\/novelis-e-beiersdorf-alcancam-95-de-aluminio-reciclado-na-iconica-lata-de-nivea-creme\/","title":{"rendered":"Novelis e Beiersdorf alcan\u00e7am 95 % de alum\u00ednio reciclado na ic\u00f4nica lata de Nivea Creme"},"content":{"rendered":"<div id=\"armstrong-block-news-editor-block_4183d878dec69fcc0958e09d9b7b92e9\" class=\"armstrong-block-news-editor\"  data-animate=\"fade-up\">\r\n    <div style=\"padding: 0 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%;\" title=\"Novelis x Beiersdorf\" src=\"https:\/\/player.vimeo.com\/video\/1233404712?badge=0&#038;autopause=0&#038;player_id=0&#038;app_id=58479\" frameborder=\"0\"><\/iframe><\/div>\n<h2>Aumentando o conte\u00fado de alum\u00ednio reciclado por meio de inova\u00e7\u00e3o conjunta de materiais<\/h2>\n<p>A Novelis e a Beiersdorf anunciaram um passo importante para aumentar o conte\u00fado reciclado em embalagens: a ic\u00f4nica lata de Nivea Creme agora \u00e9 produzida com 95 % de alum\u00ednio reciclado. O maior conte\u00fado reciclado ajuda a reduzir a pegada de carbono associada ao alum\u00ednio usado na lata em compara\u00e7\u00e3o com o alum\u00ednio prim\u00e1rio, mantendo a qualidade, a durabilidade e a apar\u00eancia esperadas dessa embalagem ic\u00f4nica. <\/p>\n<p>\u201cEssa conquista refor\u00e7a o compromisso de ambas as empresas com o avan\u00e7o dos princ\u00edpios da economia circular\u201d, disse Michael Hahne, Vice-Presidente Comercial, Novelis Europe. \u201cAlcan\u00e7ar 95 % de conte\u00fado reciclado \u00e9 um passo importante para reduzir a pegada de carbono, preservando a qualidade e a apar\u00eancia distinta desta ic\u00f4nica lata de creme.\u201d<\/p>\n<p>A jornada at\u00e9 95 % de conte\u00fado reciclado foi resultado de uma colabora\u00e7\u00e3o estreita entre a Novelis e a Beiersdorf, combinando a expertise da Novelis em alum\u00ednio reciclado de alta qualidade com a dedica\u00e7\u00e3o da Beiersdorf em aumentar o uso de materiais reciclados em suas embalagens. Por meio de pesquisa e desenvolvimento conjuntos, os parceiros otimizaram a composi\u00e7\u00e3o da liga e os processos de fabrica\u00e7\u00e3o para garantir que a lata de Nivea Creme mantenha sua durabilidade e apar\u00eancia premium, ao mesmo tempo em que reduz a pegada de carbono associada ao conte\u00fado de alum\u00ednio da lata em compara\u00e7\u00e3o com o alum\u00ednio prim\u00e1rio. <\/p>\n<p>\u201cPassar do nosso primeiro marco de 80 % em 2024 para 95 % de alum\u00ednio reciclado na ic\u00f4nica lata de Nivea Creme \u00e9 resultado da nossa colabora\u00e7\u00e3o estrat\u00e9gica e de longa data com a Novelis\u201d, disse Philip Helm, Gerente de Desenvolvimento de Embalagens na Beiersdorf. \u201cEsse avan\u00e7o reduz ainda mais nossa pegada de carbono, enquanto a qualidade confi\u00e1vel e o design ic\u00f4nico da nossa lata azul permanecem id\u00eanticos para os consumidores.\u201d <\/p>\n<p>O alum\u00ednio \u00e9 um material de embalagem ideal para uma economia circular porque pode ser reciclado repetidas vezes sem perder suas propriedades. A reciclagem de alum\u00ednio utiliza apenas 5 % da energia necess\u00e1ria para produzir alum\u00ednio prim\u00e1rio, reduzindo as emiss\u00f5es de carbono em at\u00e9 95 %. Aumentar o uso de alum\u00ednio reciclado ajuda a conservar recursos naturais e fortalece a economia circular.  <\/p>\n<p>O alum\u00ednio reciclado para a lata de NIVEA Creme \u00e9 proveniente da rede europeia de reciclagem da Novelis, incluindo a unidade de Nachterstedt, um dos maiores e mais avan\u00e7ados centros de reciclagem de alum\u00ednio do mundo, com capacidade anual de 400.000 toneladas.<\/p>\n<p>A lata de NIVEA Creme com 95 % de alum\u00ednio reciclado est\u00e1 dispon\u00edvel na Alemanha desde o in\u00edcio de 2026 e ser\u00e1 lan\u00e7ada em toda a Europa e em outros mercados a partir de 2027. A Novelis e a Beiersdorf est\u00e3o comprometidas em continuar explorando oportunidades para aumentar o conte\u00fado de alum\u00ednio reciclado e tamb\u00e9m criar a pr\u00f3xima gera\u00e7\u00e3o de solu\u00e7\u00f5es de embalagem circulares e de baixa emiss\u00e3o. <\/p>\n<\/div>","protected":false},"featured_media":24428,"template":"","news_category":[262,222,225],"location":[142],"class_list":["post-24453","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Novelis e Beiersdorf alcan\u00e7am 95 % de alum\u00ednio reciclado na ic\u00f4nica lata de Nivea Creme<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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