{"id":9260,"date":"2026-02-04T10:02:10","date_gmt":"2026-02-04T10:02:10","guid":{"rendered":"https:\/\/novelis2026.wpenginepowered.com\/proposito\/"},"modified":"2026-04-08T07:03:51","modified_gmt":"2026-04-08T07:03:51","slug":"proposito","status":"publish","type":"page","link":"https:\/\/novelis.com\/pt-br\/about-us\/purpose\/","title":{"rendered":"Prop\u00f3sito"},"content":{"rendered":"<section\r\n    id=\"armstrong-block-hero-header-block_7755b2ae84ca178f57ac4ee1e1643484\"\r\n    class=\"armstrong-block-hero-header gradient-bottom\"\r\n    style=\"--gradient-colour: #ffffff;\">\r\n\r\n            <div class=\"overlay overlay-desktop\"><\/div>\r\n    \r\n            <div class=\"overlay overlay-mobile\"><\/div>\r\n    \r\n            <div class=\"gradient-overlay\"><\/div>\r\n    \r\n    <div class=\"background-image\">\r\n                    <picture>\r\n                                <img src=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/purpose-header-scaled.webp\" srcset=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/purpose-header-768x538.webp 768w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/purpose-header-1024x717.webp 1024w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/purpose-header-1536x1075.webp 1536w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/purpose-header-2048x1434.webp 2048w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/purpose-header-scaled.webp 2560w\" sizes=\"auto, 100vw\" alt=\"\" width=\"2560\" height=\"1792\" loading=\"lazy\" decoding=\"async\" style=\"object-position: center;\" \/>\r\n            <\/picture>\r\n            <\/div>\r\n\r\n    <div class=\"slide\">\r\n        <div class=\"container-fluid\">\r\n            <div class=\"row\">\r\n                <div class=\"col-lg-12\">\r\n                    <div class=\"outer-header\">\r\n\r\n\r\n                        <div class=\"content\">\r\n                            <div class=\"sub-title\" data-animate=\"scale-up\">\r\n                                <nav class=\"hero-breadcrumbs\" aria-label=\"Breadcrumb\"><ol class=\"hero-breadcrumbs__list\"><li class=\"hero-breadcrumbs__item\"><a href=\"https:\/\/novelis.com\/pt-br\/\" class=\"hero-breadcrumbs__link\">Home<\/a><\/li><li class=\"hero-breadcrumbs__item\"><a href=\"https:\/\/novelis.com\/pt-br\/wp-json\/\" class=\"hero-breadcrumbs__link\">Wp Json<\/a><\/li><li class=\"hero-breadcrumbs__item\"><a href=\"https:\/\/novelis.com\/pt-br\/wp-json\/wp\/\" class=\"hero-breadcrumbs__link\">Wp<\/a><\/li><li class=\"hero-breadcrumbs__item\"><a href=\"https:\/\/novelis.com\/pt-br\/wp-json\/wp\/v2\/\" class=\"hero-breadcrumbs__link\">V2<\/a><\/li><li class=\"hero-breadcrumbs__item\"><a href=\"https:\/\/novelis.com\/pt-br\/wp-json\/wp\/v2\/pages\/\" class=\"hero-breadcrumbs__link\">Pages<\/a><\/li><li class=\"hero-breadcrumbs__item hero-breadcrumbs__item--active\" aria-current=\"page\"><span class=\"hero-breadcrumbs__current\">9260<\/span><\/li><\/ol><\/nav>                            <\/div>\r\n\r\n                                                            <div class=\"title title-large\" data-animate=\"scale-up\">\r\n                                    <h1 class=\"html-title\">Juntos Criamos um Mundo Sustent\u00e1vel<\/h1>                                <\/div>\r\n                            \r\n                            \r\n                            \r\n                                                            <div class=\"circle-decoration circle-decoration--top-left\">\r\n                                    <img decoding=\"async\" src=\"https:\/\/novelis.com\/wp-content\/themes\/novelis\/assets\/icons\/decor-circle.svg\" alt=\"decorative-circle\">\r\n                                <\/div>\r\n                                                    <\/div>\r\n                    <\/div>\r\n                    \r\n                                    <\/div>\r\n\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section><section id=\"armstrong-block-centered-text-block_012226b62e0aa15b2065cb7ca55e51c2\" class=\"armstrong-block-centered-text colour-scheme-white-background-dark-green-text\" >\n    <div class=\"container-fluid\">\n        <div class=\"row\">\n            <div class=\"col-lg-12\">\n                <div class=\"outer \" data-animate=\"fade-up\" data-animate-stagger=\"0.1\">\n\n                    \n                                            <div class=\"main-header-wrapper\" style=\"margin-bottom: 30px;\">\n                            <h2 class=\"html-title\">Juntos Criamos um Mundo Sustent\u00e1vel<\/h2>                        <\/div>\n                    \n                    \n                    \n                                            <div class=\"wysiwyg-wrapper\">\n                            <p>Para ir a algum lugar novo, \u00e9 preciso estar disposto a se mover. Foi isso que dois homens em lados opostos do Atl\u00e2ntico fizeram quando lan\u00e7aram nossa ind\u00fastria no final dos anos 1800. Continuamos a seguir seus passos, redefinindo o que significa ser uma empresa de alum\u00ednio \u2013 afastando-nos da minera\u00e7\u00e3o e fundi\u00e7\u00e3o e nos redefinindo por meio da reciclagem. Esses movimentos ousados e pioneiros se tornaram um movimento. E, como o maior reciclador de alum\u00ednio do mundo, somos seus l\u00edderes.    <\/p>\n                        <\/div>\n                    \n\n                    \n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><section id=\"armstrong-block-centred-video-block_6ace1ac9b3dc6e3b866b96a6f32c4cbf\" class=\"armstrong-block-centred-video remove-top-margin remove-top-padding\" >\n    <div class=\"container-fluid-narrow\">\n        <div class=\"row\">\n            <div class=\"col-lg-12\">\n                <div data-animate=\"fade-up\">\n                                            <video\n                            id=\"video-block_6ace1ac9b3dc6e3b866b96a6f32c4cbf\"\n                            class=\"video-js vjs-default-skin\"\n                            controls\n                            preload=\"auto\"\n                                                        poster=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/thumb-23.webp\"\n                                                        data-setup='{}'>\n                            <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/241940692\/rendition\/1080p\/file.mp4%20%281080p%29.mp4?loc=external&#038;signature=3334b30f1d689bcca58e78bc0ea378908bebef0d96b5622ffea45ca8aa05dcef\" type=\"video\/mp4\">\n                        <\/video>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><section id=\"armstrong-block-text-image-split-block_f435ea2abfed9dbfa98ac3e4c096a7cb\" class=\"armstrong-block-text-image-split  \" >\n    <div class=\"container-fluid\">\n        <div class=\"row\">\n\n                                                                        <div class=\"col-lg-6 text-column colour-scheme-white-background-dark-green-text text-bg-width-full-width\">\n\n                            <div class=\"column-inner\" data-animate=\"fade-right\">\n\n\n                                \n                                \n                                                                    <div class=\"description\">\n                                        <p>Na Novelis, fazemos mais do que apenas produzir alum\u00ednio, transformamos alum\u00ednio em algo novo. Ampliamos o que ele pode ser. Damos a ele a leveza para surpreender. A flexibilidade para desempenhar. A resist\u00eancia para proteger.    <\/p>\n<p>A forma como fazemos isso tem tanto a ver com qu\u00edmica humana quanto com metalurgia. Come\u00e7a com uma base de cuidado, respeito e confian\u00e7a. Depois, abrindo espa\u00e7o para a criatividade. Um lugar para ouvir e compartilhar ideias. Onde o pensamento se expande, os limites s\u00e3o ultrapassados e descobertas infinitas podem ser feitas.    <\/p>\n                                    <\/div>\n                                \n                                \n                            <\/div>\n                        <\/div>\n                                                                                <div class=\"col-lg-6 image-column image-width-contained image-fit-contain colour-scheme-white-background-black-text has-image-top-bottom-padding\">\n                            <div class=\"image-container\">\n                                <div class=\"image-wrapper\" data-animate=\"fade-left\">\n                                    <div class=\"image-outer\">\n                                                                                    <picture>\n                                                <img src=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/Purpose-Film-Employees-scaled.webp\"\n                                                    srcset=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/Purpose-Film-Employees-300x167.webp 300w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/Purpose-Film-Employees-768x428.webp 768w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/Purpose-Film-Employees-1024x571.webp 1024w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/Purpose-Film-Employees-scaled.webp 2560w\"\n                                                    sizes=\"auto, (max-width: 300px) 300px, (max-width: 768px) 768px, (max-width: 1024px) 1024px, 100vw\"\n                                                    alt=\"\"\n                                                    width=\"2560\"\n                                                    height=\"1427\"\n                                                    loading=\"lazy\"\n                                                    decoding=\"async\" \/>\n                                            <\/picture>\n                                                                            <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                        <\/div>\n    <\/div>\n<\/section><section id=\"armstrong-block-text-image-split-block_fddf98ab3b6ad187eaa864b8eebfc4dc\" class=\"armstrong-block-text-image-split  \" >\n    <div class=\"container-fluid\">\n        <div class=\"row\">\n\n                                                                        <div class=\"col-lg-6 image-column image-width-contained image-fit-contain colour-scheme-white-background-black-text has-image-top-bottom-padding\">\n                            <div class=\"image-container\">\n                                <div class=\"image-wrapper\" data-animate=\"fade-right\">\n                                    <div class=\"image-outer\">\n                                                                                    <picture>\n                                                <img src=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/taxi-1-arm-opt.webp\"\n                                                    srcset=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/taxi-1-arm-opt-300x169.webp 300w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/taxi-1-arm-opt-768x432.webp 768w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/taxi-1-arm-opt.webp 1024w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/taxi-1-arm-opt.webp 800w\"\n                                                    sizes=\"auto, (max-width: 300px) 300px, (max-width: 768px) 768px, (max-width: 1024px) 1024px, 100vw\"\n                                                    alt=\"\"\n                                                    width=\"800\"\n                                                    height=\"450\"\n                                                    loading=\"lazy\"\n                                                    decoding=\"async\" \/>\n                                            <\/picture>\n                                                                            <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                                                <div class=\"col-lg-6 text-column colour-scheme-white-background-dark-green-text text-bg-width-full-width\">\n\n                            <div class=\"column-inner\" data-animate=\"fade-left\">\n\n\n                                \n                                \n                                                                    <div class=\"description\">\n                                        <p>Vencemos ao formar parcerias dentro da empresa e ao redor do mundo. Porque a inova\u00e7\u00e3o duradoura n\u00e3o acontece por si s\u00f3. A capacidade de pensar grande e agir com ousadia est\u00e1 em nosso n\u00facleo. \u00c9 assim que nossas descobertas acontecem. \u00c9 assim que trouxemos uma das primeiras carrocerias totalmente em alum\u00ednio para a ind\u00fastria automotiva. Como tivemos o foco vision\u00e1rio de repensar a sustentabilidade transformando clientes de pe\u00e7as avan\u00e7adas em fornecedores de mat\u00e9ria-prima.     <\/p>\n                                    <\/div>\n                                \n                                \n                            <\/div>\n                        <\/div>\n                                                        <\/div>\n    <\/div>\n<\/section><section id=\"armstrong-block-text-image-split-block_8be08aa3b89a32d3ec4a55ca8eb61c4d\" class=\"armstrong-block-text-image-split  \" >\n    <div class=\"container-fluid\">\n        <div class=\"row\">\n\n                                                                        <div class=\"col-lg-6 text-column colour-scheme-white-background-dark-green-text text-bg-width-full-width\">\n\n                            <div class=\"column-inner\" data-animate=\"fade-right\">\n\n\n                                \n                                \n                                                                    <div class=\"description\">\n                                        <p>Para n\u00f3s, a diferen\u00e7a entre bom e excelente se resume aos nossos colaboradores \u2013 pioneiros, provedores, protetores. Profissionais orgulhosos, por\u00e9m humildes, impulsionando a transforma\u00e7\u00e3o ao equilibrar o que fazemos agora com o que podemos alcan\u00e7ar no futuro. Pessoas excepcionais que est\u00e3o comprometidas em ampliar as capacidades de nossos clientes. Fornecendo-lhes a inspira\u00e7\u00e3o para inventar, a capacidade de resolver, os meios para avan\u00e7ar e o material para criar um mundo sustent\u00e1vel juntos.   <\/p>\n                                    <\/div>\n                                \n                                \n                            <\/div>\n                        <\/div>\n                                                                                <div class=\"col-lg-6 image-column image-width-contained image-fit-contain colour-scheme-white-background-black-text has-image-top-bottom-padding\">\n                            <div class=\"image-container\">\n                                <div class=\"image-wrapper\" data-animate=\"fade-left\">\n                                    <div class=\"image-outer\">\n                                                                                    <picture>\n                                                <img src=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/purpose_employees.webp\"\n                                                    srcset=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/purpose_employees-300x200.webp 300w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/purpose_employees-768x512.webp 768w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/purpose_employees-1024x683.webp 1024w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/purpose_employees.webp 2000w\"\n                                                    sizes=\"auto, (max-width: 300px) 300px, (max-width: 768px) 768px, (max-width: 1024px) 1024px, 100vw\"\n                                                    alt=\"\"\n                                                    width=\"2000\"\n                                                    height=\"1334\"\n                                                    loading=\"lazy\"\n                                                    decoding=\"async\" \/>\n                                            <\/picture>\n                                                                            <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":0,"parent":13237,"menu_order":56,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9260","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prop\u00f3sito - Novelis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novelis.com\/pt-br\/about-us\/purpose\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prop\u00f3sito - Novelis\" \/>\n<meta property=\"og:url\" content=\"https:\/\/novelis.com\/pt-br\/about-us\/purpose\/\" \/>\n<meta property=\"og:site_name\" content=\"Novelis\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-08T07:03:51+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/novelis.com\\\/pt-br\\\/about-us\\\/purpose\\\/\",\"url\":\"https:\\\/\\\/novelis.com\\\/pt-br\\\/about-us\\\/purpose\\\/\",\"name\":\"Prop\u00f3sito - Novelis\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/novelis.com\\\/pt-br\\\/#website\"},\"datePublished\":\"2026-02-04T10:02:10+00:00\",\"dateModified\":\"2026-04-08T07:03:51+00:00\",\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/novelis.com\\\/pt-br\\\/about-us\\\/purpose\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/novelis.com\\\/pt-br\\\/#website\",\"url\":\"https:\\\/\\\/novelis.com\\\/pt-br\\\/\",\"name\":\"Novelis\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/novelis.com\\\/pt-br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/novelis.com\\\/pt-br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/novelis.com\\\/pt-br\\\/#organization\",\"name\":\"Novelis\",\"url\":\"https:\\\/\\\/novelis.com\\\/pt-br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/novelis.com\\\/pt-br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/novelis.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Ventures_Logo.webp\",\"contentUrl\":\"https:\\\/\\\/novelis.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Ventures_Logo.webp\",\"width\":600,\"height\":220,\"caption\":\"Novelis\"},\"image\":{\"@id\":\"https:\\\/\\\/novelis.com\\\/pt-br\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Prop\u00f3sito - Novelis","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/novelis.com\/pt-br\/about-us\/purpose\/","og_locale":"pt_BR","og_type":"article","og_title":"Prop\u00f3sito - Novelis","og_url":"https:\/\/novelis.com\/pt-br\/about-us\/purpose\/","og_site_name":"Novelis","article_modified_time":"2026-04-08T07:03:51+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/novelis.com\/pt-br\/about-us\/purpose\/","url":"https:\/\/novelis.com\/pt-br\/about-us\/purpose\/","name":"Prop\u00f3sito - Novelis","isPartOf":{"@id":"https:\/\/novelis.com\/pt-br\/#website"},"datePublished":"2026-02-04T10:02:10+00:00","dateModified":"2026-04-08T07:03:51+00:00","inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/novelis.com\/pt-br\/about-us\/purpose\/"]}]},{"@type":"WebSite","@id":"https:\/\/novelis.com\/pt-br\/#website","url":"https:\/\/novelis.com\/pt-br\/","name":"Novelis","description":"","publisher":{"@id":"https:\/\/novelis.com\/pt-br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/novelis.com\/pt-br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/novelis.com\/pt-br\/#organization","name":"Novelis","url":"https:\/\/novelis.com\/pt-br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/novelis.com\/pt-br\/#\/schema\/logo\/image\/","url":"https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/Ventures_Logo.webp","contentUrl":"https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/Ventures_Logo.webp","width":600,"height":220,"caption":"Novelis"},"image":{"@id":"https:\/\/novelis.com\/pt-br\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/novelis.com\/pt-br\/wp-json\/wp\/v2\/pages\/9260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/novelis.com\/pt-br\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/novelis.com\/pt-br\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/novelis.com\/pt-br\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/novelis.com\/pt-br\/wp-json\/wp\/v2\/comments?post=9260"}],"version-history":[{"count":0,"href":"https:\/\/novelis.com\/pt-br\/wp-json\/wp\/v2\/pages\/9260\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/novelis.com\/pt-br\/wp-json\/wp\/v2\/pages\/13237"}],"wp:attachment":[{"href":"https:\/\/novelis.com\/pt-br\/wp-json\/wp\/v2\/media?parent=9260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}