
Novelis Advances Its Position as the Leader in Sustainable Aluminum Solutions
Aluminium International Today featured an exclusive byline by Suzanne Lindsay-Walker, Vice President of Sustainability
Join us in our quest to drive down carbon emissions through aluminum recycling. Download our comprehensive whitepaper to gain insights into our methodology and understand why these metrics should become the industry standard. Let’s work together to create a sustainable future.
As the world’s largest purchaser and recycler of aluminum, Novelis is leveraging our extensive experience and global resources to help develop recycled content standards. With our exceptional portfolio of aluminum recycling assets and expertise, we possess a unique perspective on what constitutes recycled content.
Novelis proposes a universally accepted methodology to measure recycled content in aluminum products. Our calculation involves subtracting the percentage of primary content from a baseline of 1.00 and accounting for scrap handling and metal loss. By adopting the industry standard formula, Effective Recycled Content = (1.00 – prime content) + adjustment, we ensure transparency and accuracy.
Our internal and external reporting relies on this internationally recognized methodology, which has undergone review and approval by TrueNorth Collective, a sustainability consulting group. The high level of transparency and objectivity embedded in our approach allows us to confidently share our estimated recycled content metrics externally.
High-recycled content is a core attribute that resonates with rolled aluminum customers who value sustainable outcomes. As a committed partner to major brands worldwide, Novelis aims to reduce the carbon footprint not only of our own products but also those of our trusted partners.
Aluminum’s recyclability, without any loss in properties, is remarkable. Recycling aluminum consumes only 5% of the energy required for primary aluminum production, resulting in a staggering 95% reduction in carbon emissions. It is evident that increasing recycled content directly correlates with carbon emission reduction.
Primary aluminum production contributes significantly to our industry’s carbon impact. While the transition towards environmentally friendly processes gains traction, the supply of “green prime” aluminum remains limited. Therefore, Novelis places paramount importance on increasing the utilization of post-industrial- and post-consumer aluminum scrap in our manufacturing processes. This emphasis on recycled inputs drives our decarbonization efforts.
By optimizing the recycled content of rolled aluminum, we can make substantial strides in reducing our carbon footprint. Join Novelis in our commitment to sustainability and the circular economy. Let’s unlock the full potential of aluminum recycling for a greener future.
Contact us today to learn more and embark on this journey toward a more sustainable tomorrow.