{"id":9249,"date":"2026-02-04T10:02:10","date_gmt":"2026-02-04T10:02:10","guid":{"rendered":"https:\/\/novelis2026.wpenginepowered.com\/%e5%ae%97%e6%97%a8\/"},"modified":"2026-04-14T05:32:50","modified_gmt":"2026-04-14T05:32:50","slug":"%e5%ae%97%e6%97%a8","status":"publish","type":"page","link":"https:\/\/novelis.com\/zh-hans\/about-us\/purpose\/","title":{"rendered":"\u5b97\u65e8"},"content":{"rendered":"<section\r\n    id=\"armstrong-block-hero-header-block_c75e2baf3e4373999049a1d229fd3829\"\r\n    class=\"armstrong-block-hero-header gradient-bottom\"\r\n    style=\"--gradient-colour: #124635;\">\r\n\r\n            <div class=\"overlay overlay-desktop\"><\/div>\r\n    \r\n            <div class=\"overlay overlay-mobile\"><\/div>\r\n    \r\n            <div class=\"gradient-overlay\"><\/div>\r\n    \r\n    <div class=\"background-image\">\r\n                    <picture>\r\n                                <img 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hero-breadcrumbs__item--active\" aria-current=\"page\"><span class=\"hero-breadcrumbs__current\">9249<\/span><\/li><\/ol><\/nav>                            <\/div>\r\n\r\n                                                            <div class=\"title title-large\" data-animate=\"scale-up\">\r\n                                    <h1 class=\"html-title\">\u5171\u540c\u6253\u9020\u4e00\u4e2a\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u4e16\u754c<\/h1>                                <\/div>\r\n                            \r\n                            \r\n                            \r\n                                                            <div class=\"circle-decoration circle-decoration--top-left\">\r\n                                    <img decoding=\"async\" src=\"https:\/\/novelis.com\/wp-content\/themes\/novelis\/assets\/icons\/decor-circle.svg\" alt=\"decorative-circle\">\r\n                                <\/div>\r\n                                                    <\/div>\r\n                    <\/div>\r\n                    \r\n                                    <\/div>\r\n\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section><section id=\"armstrong-block-centered-text-block_b5f25407ccb4d0cc208ccb6ad87c9b4d\" class=\"armstrong-block-centered-text colour-scheme-dark-green-background-lime-heading-white-text\" >\n    <div class=\"container-fluid\">\n        <div class=\"row\">\n            <div class=\"col-lg-12\">\n                <div class=\"outer \" data-animate=\"fade-up\" data-animate-stagger=\"0.1\">\n\n                    \n                                            <div class=\"main-header-wrapper\" style=\"margin-bottom: 30px;\">\n                            <h2 class=\"html-title\">\u5171\u540c\u6253\u9020\u4e00\u4e2a\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u4e16\u754c<\/h2>                        <\/div>\n                    \n                    \n                    \n                                            <div class=\"wysiwyg-wrapper\">\n                            <p>\u60f3\u8981\u5f00\u62d3\u65b0\u9886\u57df\uff0c\u5fc5\u987b\u52c7\u4e8e\u53d8\u9769\u300219 \u4e16\u7eaa\u672b\uff0c\u5927\u897f\u6d0b\u4e24\u5cb8\u7684\u4e24\u4f4d\u5148\u9a71\u6b63\u662f\u51ed\u501f\u8fd9\u79cd\u52c7\u6c14\uff0c\u5960\u5b9a\u4e86\u6211\u4eec\u6240\u5904\u884c\u4e1a\u7684\u57fa\u77f3\u3002\u65f6\u81f3\u4eca\u65e5\uff0c\u6211\u4eec\u59cb\u7ec8\u8ffd\u968f\u4ed6\u4eec\u7684\u811a\u6b65\uff0c\u4e0d\u65ad\u91cd\u65b0\u5b9a\u4e49\u94dd\u4e1a\u516c\u53f8\u7684\u5185\u6db5\u2014\u2014\u7a81\u7834\u4ee5\u91c7\u77ff\u548c\u51b6\u70bc\u4e3a\u6838\u5fc3\u7684\u4f20\u7edf\u6a21\u5f0f\uff0c\u901a\u8fc7\u56de\u6536\u5229\u7528\u5b9e\u73b0\u81ea\u8eab\u8f6c\u578b\u3002\u8fd9\u4e00\u7cfb\u5217\u5927\u80c6\u800c\u524d\u77bb\u7684\u63a2\u7d22\uff0c\u5df2\u6f14\u53d8\u4e3a\u4e00\u573a\u6df1\u523b\u7684\u884c\u4e1a\u53d8\u9769\u3002\u800c\u4f5c\u4e3a\u5168\u7403\u6700\u5927\u7684\u94dd\u56de\u6536\u4f01\u4e1a\uff0c\u6211\u4eec\u6b63\u7ad9\u5728\u8fd9\u573a\u53d8\u9769\u7684\u524d\u6cbf\uff0c\u5f15\u9886\u884c\u4e1a\u8fc8\u5411\u66f4\u52a0\u53ef\u6301\u7eed\u7684\u672a\u6765\u3002    <\/p>\n                        <\/div>\n                    \n\n                    \n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><section id=\"armstrong-block-centered-text-block_ea6c0f233cd9609e57ba9c4b1bd11531\" class=\"armstrong-block-centered-text remove-bottom-padding colour-scheme-white-background-dark-green-text\" >\n    <div class=\"container-fluid\">\n        <div class=\"row\">\n            <div class=\"col-lg-12\">\n                <div class=\"outer \" data-animate=\"fade-up\" data-animate-stagger=\"0.1\">\n\n                    \n                                            <div class=\"main-header-wrapper\" style=\"margin-bottom: ;\">\n                            <h2 class=\"html-title\">Novelis Purpose<\/h2>                        <\/div>\n                    \n                    \n                    \n                    \n\n                    \n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><section id=\"armstrong-block-centred-video-block_f28f2cd1fd24d9039de4f3d4ab6f13f5\" class=\"armstrong-block-centred-video\" >\n    <div class=\"container-fluid-narrow\">\n        <div class=\"row\">\n            <div class=\"col-lg-12\">\n                <div data-animate=\"fade-up\">\n                                            <video\n                            id=\"video-block_f28f2cd1fd24d9039de4f3d4ab6f13f5\"\n                            class=\"video-js vjs-default-skin\"\n                            controls\n                            preload=\"auto\"\n                                                        poster=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/thumb-23.webp\"\n                                                        data-setup='{}'>\n                            <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/241940692\/rendition\/1080p\/file.mp4%20%281080p%29.mp4?loc=external&#038;signature=3334b30f1d689bcca58e78bc0ea378908bebef0d96b5622ffea45ca8aa05dcef\" type=\"video\/mp4\">\n                        <\/video>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><section id=\"armstrong-block-text-image-split-block_90ee5d584e49f0b3737e6eff1fefb822\" class=\"armstrong-block-text-image-split  \" >\n    <div class=\"container-fluid\">\n        <div class=\"row\">\n\n                                                                        <div class=\"col-lg-6 text-column colour-scheme-white-background-dark-green-text text-bg-width-full-width\">\n\n                            <div class=\"column-inner\" data-animate=\"fade-right\">\n\n\n                                \n                                \n                                                                    <div class=\"description\">\n                                        <p>\u5728\u8bfa\u8d1d\u4e3d\u65af\uff0c\u6211\u4eec\u4e0d\u4ec5\u4ec5\u662f\u5236\u9020\u94dd\uff0c\u66f4\u662f\u62d3\u5c55\u5b83\u7684\u8fb9\u754c\uff0c\u8ba9\u94dd\u7115\u53d1\u65b0\u7684\u53ef\u80fd\u3002\u6211\u4eec\u8d4b\u4e88\u5b83\u4ee4\u4eba\u60ca\u53f9\u7684\u8f7b\u76c8\u3001\u5353\u8d8a\u7684\u6027\u80fd\u4ee5\u53ca\u9632\u62a4\u6027\u80fd\u3002    <\/p>\n<p>\u6211\u4eec\u4e4b\u6240\u4ee5\u80fd\u591f\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u4e0d\u4ec5\u6e90\u4e8e\u9886\u5148\u7684\u51b6\u91d1\u6280\u672f\uff0c\u66f4\u690d\u6839\u4e8e\u4eba\u4e0e\u4eba\u4e4b\u95f4\u7684\u8054\u7ed3\u3002\u4e00\u5207\u59cb\u4e8e\u5173\u6000\u3001\u5c0a\u91cd\u4e0e\u4fe1\u4efb\uff0c\u5728\u8fd9\u6837\u7684\u57fa\u7840\u4e4b\u4e0a\uff0c\u4e3a\u521b\u9020\u529b\u7559\u51fa\u4e86\u7a7a\u95f4\u2014\u2014\u4e00\u4e2a\u503e\u542c\u4e0e\u5206\u4eab\u60f3\u6cd5\u7684\u573a\u6240\u3002\u5728\u8fd9\u91cc\uff0c\u601d\u7ef4\u4e0d\u65ad\u62d3\u5c55\uff0c\u8fb9\u754c\u6301\u7eed\u7a81\u7834\uff0c\u65e0\u5c3d\u7684\u53d1\u73b0\u7531\u6b64\u8bde\u751f\u3002    <\/p>\n                                    <\/div>\n                                \n                                \n                            <\/div>\n                        <\/div>\n                                                                                <div class=\"col-lg-6 image-column image-width-contained image-fit-contain colour-scheme-white-background-black-text has-image-top-bottom-padding\">\n                            <div class=\"image-container\">\n                                <div class=\"image-wrapper\" data-animate=\"fade-left\">\n                                    <div class=\"image-outer\">\n                                                                                    <picture>\n                                                <img src=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/Purpose-Film-Employees-scaled.webp\"\n                                                    srcset=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/Purpose-Film-Employees-300x167.webp 300w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/Purpose-Film-Employees-768x428.webp 768w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/Purpose-Film-Employees-1024x571.webp 1024w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/Purpose-Film-Employees-scaled.webp 2560w\"\n                                                    sizes=\"auto, (max-width: 300px) 300px, (max-width: 768px) 768px, (max-width: 1024px) 1024px, 100vw\"\n                                                    alt=\"\"\n                                                    width=\"2560\"\n                                                    height=\"1427\"\n                                                    loading=\"lazy\"\n                                                    decoding=\"async\" \/>\n                                            <\/picture>\n                                                                            <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                        <\/div>\n    <\/div>\n<\/section><section id=\"armstrong-block-text-image-split-block_73a8f722e0ce52caa5b8ad6842c3475b\" class=\"armstrong-block-text-image-split  \" >\n    <div class=\"container-fluid\">\n        <div class=\"row\">\n\n                                                                        <div class=\"col-lg-6 image-column image-width-contained image-fit-contain colour-scheme-white-background-black-text has-image-top-bottom-padding\">\n                            <div class=\"image-container\">\n                                <div class=\"image-wrapper\" data-animate=\"fade-right\">\n                                    <div class=\"image-outer\">\n                                                                                    <picture>\n                                                <img src=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/taxi-1-arm-opt.webp\"\n                                                    srcset=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/taxi-1-arm-opt-300x169.webp 300w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/taxi-1-arm-opt-768x432.webp 768w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/taxi-1-arm-opt.webp 1024w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/taxi-1-arm-opt.webp 800w\"\n                                                    sizes=\"auto, (max-width: 300px) 300px, (max-width: 768px) 768px, (max-width: 1024px) 1024px, 100vw\"\n                                                    alt=\"\"\n                                                    width=\"800\"\n                                                    height=\"450\"\n                                                    loading=\"lazy\"\n                                                    decoding=\"async\" \/>\n                                            <\/picture>\n                                                                            <\/div>\n             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<p>\u6211\u4eec\u901a\u8fc7\u5728\u516c\u53f8\u5185\u90e8\u53ca\u5168\u7403\u8303\u56f4\u5185\u6784\u5efa\u7d27\u5bc6\u7684\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u53d6\u5f97\u6210\u529f\u3002\u56e0\u4e3a\u771f\u6b63\u6301\u4e45\u7684\u521b\u65b0\uff0c\u4ece\u6765\u4e0d\u662f\u51ed\u7a7a\u4ea7\u751f\u7684\u3002\u6562\u4e8e\u8bbe\u60f3\u3001\u52c7\u4e8e\u884c\u52a8\uff0c\u6b63\u662f\u6211\u4eec\u7684\u6838\u5fc3\u7ade\u4e89\u529b\u6240\u5728\u2014\u2014\u4e5f\u6b63\u662f\u8fd9\u79cd\u80fd\u529b\uff0c\u63a8\u52a8\u6211\u4eec\u4e0d\u65ad\u5b9e\u73b0\u7a81\u7834\u3002\u51ed\u501f\u8fd9\u4e00\u80fd\u529b\uff0c\u6211\u4eec\u7387\u5148\u5c06\u5168\u94dd\u8f66\u8eab\u5f15\u5165\u6c7d\u8f66\u884c\u4e1a\uff1b\u4e5f\u6b63\u662f\u8fd9\u79cd\u524d\u77bb\u6027\u7684\u601d\u7ef4\uff0c\u901a\u8fc7\u5c06\u5148\u8fdb\u96f6\u90e8\u4ef6\u5ba2\u6237\u8f6c\u53d8\u4e3a\u539f\u6750\u6599\u4f9b\u5e94\u5546\uff0c\u4f7f\u6211\u4eec\u80fd\u591f\u91cd\u65b0\u5ba1\u89c6\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u53ef\u80fd\u6027\u3002     <\/p>\n                                    <\/div>\n                                \n                                \n                            <\/div>\n                        <\/div>\n                                                        <\/div>\n    <\/div>\n<\/section><section id=\"armstrong-block-text-image-split-block_d74f80ffe70ed2c172db104be4fbfcc8\" class=\"armstrong-block-text-image-split  \" >\n    <div class=\"container-fluid\">\n        <div class=\"row\">\n\n                                                                        <div class=\"col-lg-6 text-column colour-scheme-white-background-dark-green-text text-bg-width-full-width\">\n\n                            <div class=\"column-inner\" data-animate=\"fade-right\">\n\n\n                                \n                                \n                                                                    <div class=\"description\">\n                                        <p>\u5bf9\u6211\u4eec\u800c\u8a00\uff0c\u4f18\u79c0\u4e0e\u5353\u8d8a\u4e4b\u95f4\u7684\u5dee\u522b\uff0c\u6e90\u4e8e\u6211\u4eec\u7684\u5458\u5de5\u2014\u2014\u4ed6\u4eec\u52c7\u4e8e\u521b\u65b0\u3001\u79ef\u6781\u4f5c\u4e3a\uff0c\u5b88\u62a4\u672a\u6765\u3002\u4ed6\u4eec\u65e2\u5fc3\u6000\u9a84\u50b2\uff0c\u53c8\u4fdd\u6301\u8c26\u900a\uff0c\u5728\u5e73\u8861\u5f53\u4e0b\u884c\u52a8\u4e0e\u672a\u6765\u6210\u5c31\u7684\u8fc7\u7a0b\u4e2d\u63a8\u52a8\u53d8\u9769\u3002\u4ed6\u4eec\u662f\u5353\u8d8a\u7684\u4eba\u624d\uff0c\u59cb\u7ec8\u81f4\u529b\u4e8e\u62d3\u5c55\u5ba2\u6237\u7684\u80fd\u529b\u4e0e\u53ef\u80fd\u3002\u6211\u4eec\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u6fc0\u53d1\u521b\u65b0\u7684\u7075\u611f\u3001\u89e3\u51b3\u95ee\u9898\u7684\u80fd\u529b\u3001\u4ed8\u8bf8\u884c\u52a8\u7684\u8def\u5f84\uff0c\u4ee5\u53ca\u5171\u540c\u6253\u9020\u4e00\u4e2a\u66f4\u52a0\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u4e16\u754c\u6240\u9700\u7684\u6750\u6599\u3002   <\/p>\n                                    <\/div>\n                                \n                                \n                            <\/div>\n                        <\/div>\n                                                                                <div class=\"col-lg-6 image-column image-width-contained image-fit-contain colour-scheme-white-background-black-text has-image-top-bottom-padding\">\n                            <div class=\"image-container\">\n                                <div class=\"image-wrapper\" data-animate=\"fade-left\">\n                                    <div class=\"image-outer\">\n                                                                                    <picture>\n                                                <img src=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/purpose_employees.webp\"\n                                                    srcset=\"https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/purpose_employees-300x200.webp 300w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/purpose_employees-768x512.webp 768w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/purpose_employees-1024x683.webp 1024w, https:\/\/novelis.com\/wp-content\/uploads\/2026\/03\/purpose_employees.webp 2000w\"\n                                                    sizes=\"auto, (max-width: 300px) 300px, (max-width: 768px) 768px, (max-width: 1024px) 1024px, 100vw\"\n                                                    alt=\"\"\n                                                    width=\"2000\"\n                                                    height=\"1334\"\n                                                    loading=\"lazy\"\n                                                    decoding=\"async\" \/>\n                                            <\/picture>\n                                                                            <\/div>\n                                <\/div>\n                            <\/div>\n           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