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Our Purpose
To go somewhere new, you must be willing to move. That’s what two men did when they launched our industry in the late 1800s. We continue to follow in their footsteps, recasting what it means to be an aluminum company – by getting away from mining and smelting and redefining ourselves through recycling. These bold, pioneering moves have become a movement. And, as the largest recycler of aluminum in the world, we are its leaders.
At Novelis, we make more than aluminum. We make it into something new. Extend what it can be. We give it the lightness to amaze. The flexibility to perform. The strength to protect. How we do this is as much about human chemistry as it is metallurgy. It starts with forming a foundation of care, respect and trust. Then opening a space for creativity. A place to listen and share ideas. Where thinking gets stretched, limits get pushed and infinite discoveries can be made.
