Novelis is proud to partner with Mercedes Benz Stadium in the “Recycle for Good” program. This initiative turns recycled aluminum cans into funds to build Habitat for Humanity homes for families in need. Recently, Keisha, a mother of three from southwest Atlanta, moved into her dream home thanks to this unique partnership. Since the program’s inception, five homes have been built in Atlanta. Learn more about this heartwarming story and how you can contribute here: Atlanta woman’s dream home became a reality one can at a time (fox5atlanta.com) 

In a world witnessing a surge in aluminium demand, Novelis and Ball Corporation, both members of the First Movers Coalition (FMC), are leading the charge towards sustainability through a pioneering collaboration. As highlighted in a recent article by the World Economic Forum, the aluminium industry faces the imperative of meeting a projected 40% increase in global demand by 2030. 

The challenges lie in the emissions-intensive nature of primary aluminium production, where about 70% is still derived through energy-intensive refining and smelting processes. The call for decarbonization has prompted innovative strategies, and the collaboration between Novelis and Ball Corporation stands out as a beacon of progress.  

This dynamic partnership is not only based on a closed-loop arrangement but also extends its influence globally, working with various stakeholders throughout the manufacturing supply chain to enhance recycling rates and bolster the availability of aluminium scrap for recycling.  

The recycling industry plays a pivotal role in this sustainable narrative. With recycled aluminium accounting for one-third of the global supply, and estimates suggesting that 75% of all aluminium ever produced is still in circulation, the focus on recyclers and the production of low-carbon recycled products is paramount. 

Novelis, as a global leader in aluminium recycling, acknowledges the critical role of secondary, recycled aluminium in mitigating the environmental impact of the industry. The collaborative efforts between Novelis and Ball Corporation showcase a harmonized approach to recycling, contributing to increased efficiencies in collection and production of recycled aluminium. 

As we navigate the complex landscape of aluminium production, the collaboration between Novelis and Ball Corporation stands as a testament to the power of partnerships in driving positive change. By combining their strengths, these FMC members are actively contributing to the broader goal of decarbonizing primary aluminium production and fostering a greener future for the aluminium industry. 

Read the full article here: Aluminium demand is rising – here’s how to make it sustainable | World Economic Forum (weforum.org) 

ATLANTA, June 1, 2023 /PRNewswire/ — Novelis Inc., a leading sustainable aluminum solutions provider, today announced it has signed a new long-term contract with Coca-Cola Bottlers’ Sales & Services Company, which is the contracting agent for The Coca-Cola Company’s authorized North American bottlers (“CCBSS”).

Read the full report here.

Novelis was featured in the May issue of Packaging Strategies for our innovations in the beverage can and cosmetics packaging markets.

Celebrating Aluminum’s Recyclability

Novelis Senior Vice President and Chief Technology Officer Philippe Meyer and Senior Vice President, Global Can Sales Greg Schlicht discussed how the company demonstrates our commitment to innovation with the opening of our new customer solution center in Brazil.

“The beverage business is in growth mode, and aluminum is quickly becoming the material of choice for beverage can packaging, so we need to be prepared for increased demand as consumers recognize the many drawbacks of other, less sustainable packaging materials,” said Schlicht. “In addition, our customers are seeking to elevate package appearance, and aluminum cans provide an ideal, 360-degree canvas for eye-catching, upscale graphics and product branding. We are committed to investing in innovation to maximize these opportunities.”

Read the full article here.

Packaging Sustainability Is Beautiful

Novelis North America Account Manager, Specialty Products Jami Chime also joined Packaging Strategies to discuss the expansion of our evercycle™ portfolio to the cosmetic packaging market. evercycle™ Cosmetics is certified to contain 100% recycled aluminum and can achieve customers’ anodized quality requirements. The new alloy offers packaging customers in the beauty, skincare and wellness space an infinitely recyclable solution compared to plastic alternatives.

“With increasing consumer desire for more sustainable products, Novelis is proud to offer our customers a new packaging solution that is not only made from 100% recycled aluminum but one that can also be easily recycled again,” said Chime. “Given the advantages of recycling aluminum, Novelis aims to enable more sustainable solutions alongside our customers. As we take steps to decrease carbon emissions 30% by 2026 and become a carbon neutral company by 2050 or sooner, we remain committed to increasing the amount of recycled content in our products.”

Read the full article here.

ATLANTA, March 8, 2023 /PRNewswire/ — Novelis Inc., a leading sustainable aluminum solutions provider and the world leader in aluminum rolling and recycling, today announced the opening of its Customer Solution Center (CSC) for the beverage packaging market in São José dos Campos, Brazil. The center will focus on advancing aluminum beverage can innovation and sustainability solutions in response to growing market demand.

Read the full report here.

ZÜRICH, Sept. 9, 2022 /PRNewswire/ — Novelis Inc., a leading sustainable aluminum solutions provider and the world’s largest aluminium recycler and manufacturer of beverage can sheet, today announced the company’s new laminated aluminium surfaces for beverage can ends that will be showcased September 27 to 29 at ALUMINIUM 2022 in Düsseldorf. This innovative application improves beverage container appearance, increases production process efficiencies and lowers CO₂ emissions for European beverage brands and can makers. As a result, it further advances Novelis’ leadership in the growing market for aluminium beverage packaging.

Read the full report here.

The infinitely recyclable Ball Aluminum Cup now boasts the highest recycled content rate of any beverage packaging in its category.

Learn More

The aluminium beverage can is the most frequently recycled beverage packaging in the world, averaging 69% globally, rising to 76% in Europe. Cans are super lightweight and made from a homogenous material – ideally designed for sorting and infinite recycling.

Today, only 3 % of the filled can’s weight is packaging, 97 % is the beverage. Aluminium cans support a truly circular economy. If properly collected and recycled, they can remain in the system forever.

Have a look at the can’s journey from consumption and recycling to refilling in about 60 days. As the leading producer of aluminium can sheet and the world’s largest recycler of aluminum, we recycle more than 82 billion cans annually. For the video creation, we cooperated with our key customer Ball Corporation, a global leader in infinitely recyclable aluminium packaging.

Seeing the devastation in many parts of Texas following an unprecedented Artic blast, which unfortunately resulted in lives lost and widespread lack of access to heat, electricity and clean water, Novelis and Ball teamed up to fund and deliver 2,100 cases of canned water. The canned water is being distributed by the Montgomery County Food Bank.

Due to ongoing conversations with Ball exploring opportunities to expand our customer-supplier relationship to amplify our collective community impact, Ball and Novelis worked with our mutual non-profit partner CannedWater4Kids to fund the cost of the canned water and delivery to Montgomery County Food Bank. At the time of our coordinated response, five Montgomery County utility districts were under boil-water notices, while others had no access to water at all.

“The Montgomery County Food Bank has severely reduced supplies as we continue to support mobile food and water distributions, warming centers, our partner Houston Food Bank, and local partner agencies,” said John Kreger, Director of Sourcing and Industry Partnerships, Montgomery County Food Bank. “Due to our limited supplies of case counted water we’re at risk of being unable to meet the demand in our community without assistance from companies like Ball and Novelis.”