Stockholm-based packaging tech company, Meadow, is announcing a new partnership with Novelis, a leading sustainable aluminium solutions provider and the world leader in aluminium rolling and recycling.

Under a recently signed agreement, Novelis will become part of the packaging technology provider’s network of supply chain partners for aluminium.

The agreement supports the mutual goal of increasing recycled material used in the production of Meadow’s aluminium pre-fill solution – the MEADOW KAPSUL™ – creating a circular, more sustainable product for the global consumer packaging market. Novelis joins Ball Corporation, DRT Holdings and C-CARE as another industry leading partner in Meadow’s supply chain, reinforcing Meadow’s ability to deliver its aluminum prefill solution at scale through a robust and trusted industrial ecosystem.

Novelis is the world’s largest recycler of aluminium and a leading provider of flat-rolled aluminium products, operating in 9 countries throughout North America, South America, Europe and Asia with 31 manufacturing facilities. The company recycles approximately 2.3 million metric tons of aluminium scrap annually, including 84 billion used beverage cans, making it a critical player in the global transition to a circular economy.

Meadow has committed to further collaboration with Novelis on a number of innovation and commercial initiatives as part of their strategic partnership, united by a shared focus on creating sustainable solutions that tackle the global waste crisis and increase circularity.

Aluminium is already one of the most recyclable materials in the world, with 75% of all aluminium ever produced remaining in circulation today. It can be recycled infinitely without loss of quality, requiring up to 95% less energy than producing primary aluminium. This collaboration emphasizes Novelis’ and Meadow’s commitment to expanding the circular properties of aluminium into the consumer-packaged goods market.

Meadow CEO & Co-Founder Victor Ljungberg comments: “Working with Novelis marks another exciting milestone for Meadow; as a world leader in aluminium recycling and rolling, Novelis brings not only deep industrial expertise, but the scale and reliability needed to support our continued commercial growth. Crucially, it strengthens the sustainability of our value chain, creating one of the most circular packaging solutions available today, and brings us closer to our end goal of eliminating linear packaging.”

Novelis Senior Vice President and Chief Commercial Officer Greg Schlicht comments: “We are proud to work with Meadow to deliver a sustainable packaging option for consumer household products across the globe. Meadow’s focus on reducing waste and improving circularity aligns perfectly with our vision to advance aluminium as the material of choice with circular solutions. Together, we are developing innovative products to create a more circular and sustainable future.”

Aluminium International Today featured an exclusive byline by Suzanne Lindsay-Walker, Vice President of Sustainability at Novelis, highlighting the company’s strategic investments in recycling and rolling capacity to drive a more sustainable future. 

In her article, “Investing in a Sustainable Future: Novelis Increases Capacity and Looks to Maximize Recycled Content.” Suzanne outlines Novelis’ latest efforts to expand its recycling capabilities and increase the percentage of recycled content in its products, reinforcing the company’s commitment to innovation and sustainability. 

With major projects in North America, South America, Europe, and Asia, Novelis is strengthening its position as a leader in low-carbon aluminum solutions. The article highlights key advancements, including: 

Read the full article in Aluminum International Today’s March/April issue. Aluminium International Today

Suzanne Lindsay-Walker, Vice President of Sustainability at Novelis, recently joined The Green Room, a podcast by edie, to discuss the evolving role of sustainability in business strategy.  

In the podcast, Suzanne discusses how the company is bringing Novelis 3×30—our company’s vision to advance aluminum as the material of choice with circular solutions—into action. She highlights the critical role of aluminum in a low-carbon future and how Novelis is making first-mover investments in new technologies to drive sustainability and business growth. 

Listen to the full episode to hear Suzanne’s perspective on the future of sustainability, what motivates her work, and how Novelis is leading the way toward a low-carbon, circular economy for aluminum. 

In edie’s Green Room with Novelis’s VP of sustainability, Suzanne Lindsay-Walker – YouTube 

Hosted by edie editor Matt Mace, The Green Room features leading voices in corporate sustainability, uncovering key lessons, industry trends, and the personal motivations of sustainability leaders. 

Engineering plays a vital role in driving innovation at Novelis and across the aluminum industry. On World Engineering Day, we celebrate both current and future engineers and their work to create a sustainable future. Novelis is proud of its work to help encourage the next generation of engineers to learn the skills needed for their future careers.  

As industries push for lower-carbon solutions, new alloys, process optimizations, and recycling, innovations are essential to meeting sustainability and technological advancement goals. These breakthroughs require a solid foundation in science, technology, engineering and mathematics (STEM). That’s why Novelis invests in STEM education across the globe—to provide young talent with the tools, mentorship and resources to develop their skills and make a lasting, sustainable impact on our world.

Global STEM initiatives at Novelis:

Globally: Novelis has partnered with FIRST Robotics, an organization that has positively impacted 850,000 youth worldwide. The partnership helps provide hands-on STEM learning, mentorship from Novelis engineers and even incorporated donated aluminum into 28,000+ robot drive bases for the FIRST Robotics Kit of Parts.

Our Impact

By engaging students early on in their STEM education journey, Novelis fosters technical skills, problem solving, creativity and leadership—important traits for the engineers of tomorrow. This World Engineering Day, Novelis celebrates the bright minds impacting the future of technology and innovation.

Novelis, in collaboration with Sourced Economics, published a working paper via the Social Science Research Network (SSRN) on lightweighting vehicles with aluminum. Novelis’ Mario Greco, Global Technology Director, Automotive, and Kashif Solaija, Senior Manager, Sustainability and Commercial Excellence, Global Automotive, teamed up with Sourced Economics CEO John Frechette, and Head of Research Yifei Xu, to rigorously investigate and ultimately contribute to key academic and scientific literature on the economics of vehicle lightweighting. 

The working paper describes the characteristics of prevailing life cycle assessments (LCAs), which mainly forecast select life cycle costs associated with a change in a vehicle’s materials or design, and reviews notable examples. The goal of the paper is to introduce a richer framework for analyzing these decisions that emphasizes quantifying not only cost-based but also value-based considerations, such as improvements in vehicle performance. 

In its conclusion, the paper calls for a paradigm shift in automotive product planning focused on better analyzing and improving customer experiences – enabled by new and rapidly emerging data on customer preferences and demand. 

Read the full paper here: Link 

Please reach out to Kashif Solaija with any questions.