Check out this brief video update on our Bay Minette project, which continues to progress on schedule and remains on track to become operational in the second half of 2026. 

Key updates featured in this video include:

In parallel with construction, our teams are actively engaging in operational readiness activities – hiring key talent, developing training programs, and putting systems and processes in place to ensure a smooth start-up. We’ve begun detailed planning and early preparations to support equipment commissioning, product qualifications, and eventual ramp-up of operations. 

Earth Day is a time to reflect on our collective responsibility to protect and preserve the planet. At Novelis, we are committed to driving sustainable practices and reducing our environmental impact, and this year’s theme—Our Power, Our Planet—resonates with our ongoing work toward renewable and clean energy solutions. As a global leader in aluminum recycling and rolling, we know that transitioning to renewable energy sources and embracing circularity are essential for a more sustainable future.

Novelis, a leading sustainable aluminum solutions provider and world leader in aluminum rolling and recycling, announced the opening of the Ulsan Aluminum Recycling Center.

Novelis has invested $65 million in Ulsan Aluminum, a joint venture between Novelis and Kobe Steel to build the new recycling center with an annual production capacity of 100,000 tons of low-carbon aluminum sheet ingot.

Novelis currently operates Asia’s largest aluminum beverage can recycling facility in Yeongju, Gyeongsangbuk-do. With the addition of the Ulsan center, the company now has a domestic recycling capacity of approximately 470,000 tons per year. Fully funded by Novelis, the new center is equipped to process a wide range of aluminum scrap – including those from cans, automotive, and industrial sources – enhancing Novelis’ overall recycling capabilities in the region.

Through this facility, Novelis expects to reduce carbon emissions by 420,000 tons annually. This reduction is equivalent to the annual CO₂ absorption of approximately 19 million trees, based on an average of 22 kilograms¹ per tree. Recycling aluminum can save 95% of energy used and 95% of greenhouse gases emitted when producing aluminum from bauxite. In addition, aluminum is a fully circular material as it is infinitely recyclable without any loss in quality. 

“The Ulsan Aluminum Recycling Center is a strategic investment aimed at meeting growing customer demand for sustainable, low-carbon aluminum across beverage packaging, automotive, and specialty product sectors,” said Sachin Satpute, President, Novelis Asia. “We will continue to expand the use of recycled aluminum inputs to reduce our carbon footprint as well as those of our customers and our industry, accelerating the transition to a circular economy.”

Novelis is advancing “Novelis 3×30” vision, focusing on three global objectives to be achieved by 2030: 

^{1. According to the Forest Service of the U.S. Department of Agriculture (USDA), a single mature tree can absorb and store more than 48 pounds (approximately 21.8 kilograms) of carbon dioxide (CO₂) per year.}

A thought leadership piece by Daniel Kern, Vice President, Global Automotive Development, Novelis  

Traditionally, aluminum was reserved for luxury and high-performance vehicles. However, advancements in material science, recycling capabilities, and design innovation have transformed aluminum into a cost-effective and sustainable choice for all vehicle categories—from compact cars to SUVs and trucks. 

Novelis is proud to be featured in a recent World Economic Forum article highlighting the impact of the First Movers Coalition (FMC), which has mobilized over $16 billion to accelerate the adoption of emerging decarbonization technologies in hard-to-abate industries. The FMC aims to drive demand for low-carbon solutions in sectors such as aluminum, aviation, and shipping—sectors that are critical to achieving a net-zero future but face significant technological and economic challenges. 

Novelis, in collaboration with Ball Corporation and Alcoa, has played a key role in developing an innovative aluminum cup made with 90% recycled aluminum and 10% ELYSIS-produced aluminum, manufactured using carbon-free smelting technology. This initiative, featured in the article, exemplifies how strategic partnerships and technological advancements can lead to more sustainable solutions and further advance aluminum’s role in the circular economy. 

As an initial signatory and committed FMC member, Novelis plays a crucial role in supporting the coalition’s mission to accelerate the transition to clean energy solutions and reduce emissions from aluminum production. The FMC, launched during the 26^th United Nations Climate Change Conference (COP26) in October 2021, in collaboration with the World Economic Forum and the U.S. Department of State, brings together leading global companies to leverage their collective purchasing power and supply chains to create early markets for innovative technologies that will be essential in reaching net-zero emissions by 2050. 

Novelis has pledged that by 2030, 10% of its primary aluminum purchases will be near-zero carbon, emitting less than 3 tonnes of CO₂ per ton. Additionally, the company has committed to ensuring that at least 50% of all aluminum used comes from recycled sources. Novelis has already exceeded this goal, achieving a 63% average recycled content rate in its products as of fiscal year 2024, further solidifying its leadership in sustainable aluminum production. 

Novelis’ participation in the FMC aligns closely with our ambitious Novelis 3×30 goals, which aim to increase recycled content to 75%, reduce emissions to less than 3 tonnes of CO2e per tonne of flat-rolled product (FRP) shipped and lead the industry with first-mover investments to drive circularity by 2030. 

Through our involvement in FMC, Novelis continues to lead the way in delivering low-carbon aluminum solutions that support the global transition to a net-zero economy. By investing in innovative recycling technologies, expanding closed-loop systems, and forming strategic partnerships, Novelis remains at the forefront of the industry’s sustainability transformation. 

Read the full article here: Over $16bn: First Movers Coalition sends world’s largest demand signal for emerging decarbonization technologies | World Economic Forum 

Electric vehicles (EVs) are transforming the automotive industry, but their significantly heavier weight—up to 500kg more than comparable internal combustion engine (ICE) models—poses unique challenges. Reducing weight is critical for improving performance, safety, and sustainability while meeting the evolving demands of consumers and regulators. 

Novelis recently participated in an insightful panel discussion hosted by Automotive World, alongside industry experts from Ricardo and Cranfield University, on ways to address these challenges. Moderated by Megan Lampinen, Editor-at-Large for Automotive World, the webinar explored: 

Dr. Daniel Kern, Vice President of Global Automotive Development at Novelis, shared Novelis’ lightweighting strategies for EVs and insights into the future of sustainable mobility. 

The recording of this engaging webinar is now available! Watch it here. 

Join the conversation and discover how Novelis is driving the future of sustainable automotive solutions here: Automotive – Novelis. 

This year marks a remarkable milestone for Novelis: 20 years of innovation, sustainability, and leadership. Since we began in January 2005, we have transformed the aluminum industry through groundbreaking achievements and a steadfast commitment to our company’s Purpose of Shaping a Sustainable World Together.

Over the past 20 years, Novelis has redefined what’s possible in the aluminum industry. Take a look at some highlights from our incredible journey:

On January 6, 2005, Novelis launched as a biproduct of Alcan. Just two years later, in May 2007, we joined the Aditya Birla Group (ABG) under Hindalco, opening doors to global growth and new possibilities.

In July 2011, we began a new chapter in North America by investing in the Oswego Plant, paving the way for automotive as a key value stream in the region. By November 2011, we solidified our presence in Asia by acquiring full ownership of Novelis Korea, previously a joint venture.

Growth continued in April 2012 as we entered China with a single CASH line for automotive in Changzhou, followed closely by the opening of the Yeongju Recycling Center in October 2012. These milestones underscored our leadership in sustainable innovation.

By July 2013, we expanded Pinda’s capacity in Brazil by 50%, strengthening our South American operations. Shortly after, in October 2013, we increased production capacity in South Korea by 50%.

Sustainability remained our focus and in September 2014, Novelis achieved 50% recycled content, a bold milestone that set an industry benchmark. This was followed by completing the Nachterstedt Recycling Center in February 2015, cementing our commitment to world-class recycling.

The acquisition of Aleris in April 2020 transformed Novelis, expanding our reach with entry into aerospace. By December 2020, the Guthrie automotive line was operational, meeting growing automotive market demands in North America.

Our focus on carbon neutrality led to the creation of the Net Zero Lab Valais in February 2022. That same year, we broke ground on the Guthrie Recycling Facility in May 2022, invested in Sortera’s recycling technology in July 2022, and launched construction of facilities in Bay Minette and Ulsan in late 2022.

In May 2024, we reached an incredible milestone: 63% recycled content. Also in 2024, we set a new path forward, introducing Novelis 3×30, our bold roadmap to “Advance Aluminum as the Material of Choice with Circular Solutions” by achieving three critical objectives by 2030.

We’re proud of these achievements and look forward to an even more sustainable future ahead!

16th January 2025 | 4 PM CET | 7 AM PDT | 10 AM EDT

Electric vehicles (EVs) are the future of mobility, but their weight—up to 500kg more than comparable internal combustion engine (ICE) models—presents significant challenges for manufacturers, like the need for larger batteries, to achieve acceptable driving ranges, which further increases vehicle weight and cost.  

How can automakers address the critical weight issue while balancing cost, safety, and environmental impact? 

Join us for an engaging 60-minute webinar featuring leading experts in EV lightweighting as they explore innovative strategies to reduce vehicle weight and drive the development of more efficient and sustainable EVs. 

What You’ll Learn: 

Meet the Panelists: 

Don’t miss this opportunity to gain critical insights into the future of EV lightweighting! 

Register Now Microsoft Virtual Events Powered by Teams 

As the automotive industry navigates the crossroads of electrification, sustainability, and consumer preferences for vehicles that are more efficient, safer, and environmentally friendly, one thing is clear: the future of mobility requires a new approach to vehicle design. At Novelis, we believe that aluminum is the key to unlocking a lighter, greener, simpler, and safer future for automakers and their customers.

Aluminum recycling is more than a sustainable practice—it’s a powerful driver of economic growth, supply chain resiliency, and environmental stewardship. In his latest thought leadership piece, Chris Cerone, Novelis’ Vice President of Public Affairs & Communications, explores the significant impact of aluminum recycling on job creation, economic activity, and sustainability. 

Discover how Novelis is harnessing the power of aluminum recycling, from reducing greenhouse gas emissions to boosting the circular economy.