In recent years, a groundswell of negative publicity and consumer backlash has emerged against disposable plastic products, particularly bottles. Images of bottles overflowing landfills and adversely impacting ecosystems have soured consumers and drawn the ire of environmental organizations and activists worldwide. As a result, many are calling for increased government and industry intervention to address the growing problem.

According to the Ocean Conservancy, a nonprofit environmental advocacy group, plastic drink bottles are the third most common type of waste item found on shorelines – behind cigarette butts and food wrappers.

In fact, Novelis is already working with many of its customers to determine how to sustainably provide the capacity and resources required to meet their growing beverage can and bottle needs. In addition, we support recycling education programs and collection centers that will ease the burden on landfills and help boost the economy by providing thousands of jobs. The advantages of aluminum are clear and Novelis is committed to supporting our customers by leveraging the benefits of aluminum to help curb the plastics epidemic and shape a sustainable world together.