Stockholm-based packaging tech company, Meadow, is announcing a new partnership with Novelis, a leading sustainable aluminium solutions provider and the world leader in aluminium rolling and recycling.

Under a recently signed agreement, Novelis will become part of the packaging technology provider’s network of supply chain partners for aluminium.

The agreement supports the mutual goal of increasing recycled material used in the production of Meadow’s aluminium pre-fill solution – the MEADOW KAPSUL™ – creating a circular, more sustainable product for the global consumer packaging market. Novelis joins Ball Corporation, DRT Holdings and C-CARE as another industry leading partner in Meadow’s supply chain, reinforcing Meadow’s ability to deliver its aluminum prefill solution at scale through a robust and trusted industrial ecosystem.

Novelis is the world’s largest recycler of aluminium and a leading provider of flat-rolled aluminium products, operating in 9 countries throughout North America, South America, Europe and Asia with 31 manufacturing facilities. The company recycles approximately 2.3 million metric tons of aluminium scrap annually, including 84 billion used beverage cans, making it a critical player in the global transition to a circular economy.

Meadow has committed to further collaboration with Novelis on a number of innovation and commercial initiatives as part of their strategic partnership, united by a shared focus on creating sustainable solutions that tackle the global waste crisis and increase circularity.

Aluminium is already one of the most recyclable materials in the world, with 75% of all aluminium ever produced remaining in circulation today. It can be recycled infinitely without loss of quality, requiring up to 95% less energy than producing primary aluminium. This collaboration emphasizes Novelis’ and Meadow’s commitment to expanding the circular properties of aluminium into the consumer-packaged goods market.

Meadow CEO & Co-Founder Victor Ljungberg comments: “Working with Novelis marks another exciting milestone for Meadow; as a world leader in aluminium recycling and rolling, Novelis brings not only deep industrial expertise, but the scale and reliability needed to support our continued commercial growth. Crucially, it strengthens the sustainability of our value chain, creating one of the most circular packaging solutions available today, and brings us closer to our end goal of eliminating linear packaging.”

Novelis Senior Vice President and Chief Commercial Officer Greg Schlicht comments: “We are proud to work with Meadow to deliver a sustainable packaging option for consumer household products across the globe. Meadow’s focus on reducing waste and improving circularity aligns perfectly with our vision to advance aluminium as the material of choice with circular solutions. Together, we are developing innovative products to create a more circular and sustainable future.”

Novelis, a leading sustainable aluminum solutions provider and world leader in aluminum rolling and recycling, announced the opening of the Ulsan Aluminum Recycling Center.

Novelis has invested $65 million in Ulsan Aluminum, a joint venture between Novelis and Kobe Steel to build the new recycling center with an annual production capacity of 100,000 tons of low-carbon aluminum sheet ingot.

Novelis currently operates Asia’s largest aluminum beverage can recycling facility in Yeongju, Gyeongsangbuk-do. With the addition of the Ulsan center, the company now has a domestic recycling capacity of approximately 470,000 tons per year. Fully funded by Novelis, the new center is equipped to process a wide range of aluminum scrap – including those from cans, automotive, and industrial sources – enhancing Novelis’ overall recycling capabilities in the region.

Through this facility, Novelis expects to reduce carbon emissions by 420,000 tons annually. This reduction is equivalent to the annual CO₂ absorption of approximately 19 million trees, based on an average of 22 kilograms¹ per tree. Recycling aluminum can save 95% of energy used and 95% of greenhouse gases emitted when producing aluminum from bauxite. In addition, aluminum is a fully circular material as it is infinitely recyclable without any loss in quality. 

“The Ulsan Aluminum Recycling Center is a strategic investment aimed at meeting growing customer demand for sustainable, low-carbon aluminum across beverage packaging, automotive, and specialty product sectors,” said Sachin Satpute, President, Novelis Asia. “We will continue to expand the use of recycled aluminum inputs to reduce our carbon footprint as well as those of our customers and our industry, accelerating the transition to a circular economy.”

Novelis is advancing “Novelis 3×30” vision, focusing on three global objectives to be achieved by 2030: 

^{1. According to the Forest Service of the U.S. Department of Agriculture (USDA), a single mature tree can absorb and store more than 48 pounds (approximately 21.8 kilograms) of carbon dioxide (CO₂) per year.}

Aluminium International Today featured an exclusive byline by Suzanne Lindsay-Walker, Vice President of Sustainability at Novelis, highlighting the company’s strategic investments in recycling and rolling capacity to drive a more sustainable future. 

In her article, “Investing in a Sustainable Future: Novelis Increases Capacity and Looks to Maximize Recycled Content.” Suzanne outlines Novelis’ latest efforts to expand its recycling capabilities and increase the percentage of recycled content in its products, reinforcing the company’s commitment to innovation and sustainability. 

With major projects in North America, South America, Europe, and Asia, Novelis is strengthening its position as a leader in low-carbon aluminum solutions. The article highlights key advancements, including: 

Read the full article in Aluminum International Today’s March/April issue. Aluminium International Today

Suzanne Lindsay-Walker, Vice President of Sustainability at Novelis, recently joined The Green Room, a podcast by edie, to discuss the evolving role of sustainability in business strategy.  

In the podcast, Suzanne discusses how the company is bringing Novelis 3×30—our company’s vision to advance aluminum as the material of choice with circular solutions—into action. She highlights the critical role of aluminum in a low-carbon future and how Novelis is making first-mover investments in new technologies to drive sustainability and business growth. 

Listen to the full episode to hear Suzanne’s perspective on the future of sustainability, what motivates her work, and how Novelis is leading the way toward a low-carbon, circular economy for aluminum. 

In edie’s Green Room with Novelis’s VP of sustainability, Suzanne Lindsay-Walker – YouTube 

Hosted by edie editor Matt Mace, The Green Room features leading voices in corporate sustainability, uncovering key lessons, industry trends, and the personal motivations of sustainability leaders. 

Aluminum recycling is more than a sustainable practice—it’s a powerful driver of economic growth, supply chain resiliency, and environmental stewardship. In his latest thought leadership piece, Chris Cerone, Novelis’ Vice President of Public Affairs & Communications, explores the significant impact of aluminum recycling on job creation, economic activity, and sustainability. 

Discover how Novelis is harnessing the power of aluminum recycling, from reducing greenhouse gas emissions to boosting the circular economy.  

Novelis is proud to partner with Mercedes Benz Stadium in the “Recycle for Good” program. This initiative turns recycled aluminum cans into funds to build Habitat for Humanity homes for families in need. Recently, Keisha, a mother of three from southwest Atlanta, moved into her dream home thanks to this unique partnership. Since the program’s inception, five homes have been built in Atlanta. Learn more about this heartwarming story and how you can contribute here: Atlanta woman’s dream home became a reality one can at a time (fox5atlanta.com)