This year marks a remarkable milestone for Novelis: 20 years of innovation, sustainability, and leadership. Since we began in January 2005, we have transformed the aluminum industry through groundbreaking achievements and a steadfast commitment to our company’s Purpose of Shaping a Sustainable World Together.

Over the past 20 years, Novelis has redefined what’s possible in the aluminum industry. Take a look at some highlights from our incredible journey:

On January 6, 2005, Novelis launched as a biproduct of Alcan. Just two years later, in May 2007, we joined the Aditya Birla Group (ABG) under Hindalco, opening doors to global growth and new possibilities.

In July 2011, we began a new chapter in North America by investing in the Oswego Plant, paving the way for automotive as a key value stream in the region. By November 2011, we solidified our presence in Asia by acquiring full ownership of Novelis Korea, previously a joint venture.

Growth continued in April 2012 as we entered China with a single CASH line for automotive in Changzhou, followed closely by the opening of the Yeongju Recycling Center in October 2012. These milestones underscored our leadership in sustainable innovation.

By July 2013, we expanded Pinda’s capacity in Brazil by 50%, strengthening our South American operations. Shortly after, in October 2013, we increased production capacity in South Korea by 50%.

Sustainability remained our focus and in September 2014, Novelis achieved 50% recycled content, a bold milestone that set an industry benchmark. This was followed by completing the Nachterstedt Recycling Center in February 2015, cementing our commitment to world-class recycling.

The acquisition of Aleris in April 2020 transformed Novelis, expanding our reach with entry into aerospace. By December 2020, the Guthrie automotive line was operational, meeting growing automotive market demands in North America.

Our focus on carbon neutrality led to the creation of the Net Zero Lab Valais in February 2022. That same year, we broke ground on the Guthrie Recycling Facility in May 2022, invested in Sortera’s recycling technology in July 2022, and launched construction of facilities in Bay Minette and Ulsan in late 2022.

In May 2024, we reached an incredible milestone: 63% recycled content. Also in 2024, we set a new path forward, introducing Novelis 3×30, our bold roadmap to “Advance Aluminum as the Material of Choice with Circular Solutions” by achieving three critical objectives by 2030.

We’re proud of these achievements and look forward to an even more sustainable future ahead!

16th January 2025 | 4 PM CET | 7 AM PDT | 10 AM EDT

Electric vehicles (EVs) are the future of mobility, but their weight—up to 500kg more than comparable internal combustion engine (ICE) models—presents significant challenges for manufacturers, like the need for larger batteries, to achieve acceptable driving ranges, which further increases vehicle weight and cost.  

How can automakers address the critical weight issue while balancing cost, safety, and environmental impact? 

Join us for an engaging 60-minute webinar featuring leading experts in EV lightweighting as they explore innovative strategies to reduce vehicle weight and drive the development of more efficient and sustainable EVs. 

What You’ll Learn: 

Meet the Panelists: 

Don’t miss this opportunity to gain critical insights into the future of EV lightweighting! 

Register Now Microsoft Virtual Events Powered by Teams 

As the automotive industry navigates the crossroads of electrification, sustainability, and consumer preferences for vehicles that are more efficient, safer, and environmentally friendly, one thing is clear: the future of mobility requires a new approach to vehicle design. At Novelis, we believe that aluminum is the key to unlocking a lighter, greener, simpler, and safer future for automakers and their customers.

Aluminum recycling is more than a sustainable practice—it’s a powerful driver of economic growth, supply chain resiliency, and environmental stewardship. In his latest thought leadership piece, Chris Cerone, Novelis’ Vice President of Public Affairs & Communications, explores the significant impact of aluminum recycling on job creation, economic activity, and sustainability. 

Discover how Novelis is harnessing the power of aluminum recycling, from reducing greenhouse gas emissions to boosting the circular economy.  

Novelis, in collaboration with Sourced Economics, is advancing the conversation on sustainability in the automotive industry. In a recent article published in Inbound Logistics, Novelis experts Mario Greco, Global Technology Director of Automotive, and Kashif Solaija, Senior Manager Sustainability and Commercial Excellence, Global Automotive, joined Sourced Economics CEO John Frechette to explore how businesses can pinpoint and quantify the commercial value of green initiatives. 

The article outlines innovative modeling techniques to integrate environmental performance into product design and business strategy. It highlights research on consumer willingness to pay for sustainable features and provides actionable insights into prioritizing sustainability investments for maximum impact. 

This collaboration underscores Novelis’ commitment to driving data-driven sustainability solutions and fulfilling our purpose of Shaping a Sustainable World Together. 

Read the full article in Inbound Logistics

Novelis was recently featured in a segment on the Viewpoint series, spotlighting aluminum’s powerful role in creating a more sustainable world. Airing on public television stations across the U.S., the feature showcases the transformative impact of aluminum recycling and the critical part Novelis plays in advancing sustainability and circularity in the industry.

Watch the full feature here to learn more about how Novelis is fulfilling its Purpose of Shaping a Sustainable World Together. Novelis Viewpoint Television on Vimeo

And read on to learn more about what makes aluminum so impressive.

Aluminum is Infinitely Recyclable

Aluminum can be recycled endlessly without losing its properties or quality*. This capability allows it to remain in use indefinitely, reducing the need for virgin material extraction and minimizing waste. By keeping aluminum in circulation, we support a truly circular economy that prioritizes resource efficiency.

Recyling Aluminum Saves Energy and Reduces Carbon Emissions

Recycling aluminum uses 95% less energy than producing primary aluminum, translating into a drastic reduction in overall energy consumption and carbon emissions. This unparalleled energy efficiency makes aluminum an indispensable component in sustainable manufacturing, contributing to a lower-carbon future.

Novelis: Leading the Way in Shaping a Sustainable World Together

As the world’s largest recycler of aluminum, Novelis exemplifies industry leadership through innovation and collaboration. Our approach extends beyond simply recycling—we integrate sustainability into every aspect of our operations to drive lasting impact:

Setting New Standards in Recycling

In FY24, Novelis recycled 2.3 million metric tons of aluminum, resulting in products that average 63% recycled content. This achievement places us at the forefront of sustainable manufacturing, and we are committed to furthering this progress. Under Novelis 3×30, our new company-wide vision, we aim to achieve 75% recycled content in our products by 2030.

Pioneering Innovative Solutions

Our work goes beyond recycling aluminum. Novelis collaborates with customers to develop advanced low-carbon, high –recycled-content aluminum alloys designed to promote circularity and minimize environmental impact.

Empowering Circularity Through Collaboration

We actively partner with customers, suppliers, associations, universities, governments and other stakeholders to enhance recycling infrastructure and champion policies that advance circular economies worldwide. Through these collaborations, we are helping to create an industry where sustainability is a shared priority and driving real change is possible.

* Some melt loss occurs during the remelt process, which we currently estimate to be roughly 1%, though it can vary due to a variety of factors.

When Li Auto set out to design its first fully electric, multi-purpose vehicle (MPV), the Li MEGA, the Beijing-based automotive start-up aimed to push the boundaries of technology to increase battery range and enhance the driver experience. To achieve this ambitious goal, Li Auto needed a partner with expertise in lightweight materials and advanced engineering solutions. Enter Novelis.

The Partnership Begins

Li Auto partnered with Novelis’ Customer Solution Center in Shanghai, marking the start of a dynamic collaboration. Together, the two teams set out to incorporate Novelis’ lightweight aluminum solutions into nine critical parts of Li Auto’s premium model.

Innovative Solutions

One of the standout features of the Li MEGA is its use of Novelis Advanz™ 6HS-s650, a custom-made alloy designed for structural applications that demand high in-service strength and superior crash performance. This innovative material contributed to an 11% weight reduction compared to the original aluminum design.

Technical Excellence in Production

Novelis’ involvement didn’t stop at the design phase. We provided extensive technical support during the production phase of the Li MEGA. Our expertise in mixed-material construction and joining technologies was invaluable in bringing the vehicle to life. Members of Novelis’ Customer Solution Center worked closely with the equipment supplier to determine the optimal process parameters for stud-welding s650 crash parts on the vehicle’s underbody.

Through numerous welding tests conducted both in the lab and on the production line, the teams from Li Auto and Novelis achieved high-quality stud welding, a crucial factor in the successful mass production of the Li MEGA.

A New Benchmark in Electric Vehicles

The collaboration between Novelis and Li Auto on the Li MEGA has set a new benchmark in the electric vehicle industry. By leveraging Novelis’ advanced aluminum solutions and technical expertise, Li Auto was able to develop a vehicle that not only delivers exceptional performance and safety but also enhances the overall driving experience through innovative design and lightweight construction.

This partnership showcases the power of collaboration and innovation in driving the future of sustainable mobility. The success of the Li MEGA is a testament to what can be achieved when industry leaders join forces to push the boundaries of what is possible in automotive design and engineering.

Learn more about how Novelis is shaping the future of sustainable transportation through groundbreaking partnerships and innovative solutions.

Novelis is taking significant strides in advancing sustainability, as highlighted in a recent article featuring Suzanne Lindsay-Walker, Vice President for Sustainability, published by Fastmarkets. The article delves into Novelis’ release of its FY2024 Sustainability Report, showcasing a 27% reduction in absolute carbon emissions since 2016 across scopes 1, 2, and 3. With an average recycled content of 63% in its aluminum rolled products, Novelis recycled over 2.3 million tonnes of aluminum, including 82 billion used beverage cans.

As part of the Novelis 3×30 vision, the company aims to reach 75% recycled content by 2030. Achieving this goal involves strategic partnerships to return more scrap into the system, decrease primary metal usage, and increase the utilization of end-of-life scrap, particularly from automotive sources.

Lindsay-Walker highlighted Novelis’ focus on scrap separation technology, policy advancements, and collaboration with customers to achieve circularity and decarbonization.

Read more about our sustainability journey and the future of Novelis 3×30.